Kinetic adopts a new brand logo

Company release, May 5, 2005

New Delhi

A company’s logo is a critical component of the branding exercise and a company’s corporate identity. It signifies and conveys what the company stands for, in terms of its commitment to customers and brand values. With this in mind, leading two wheeler manufacture Kinetic is preparing to adopt a new brand logo to align with its new identity and product strategy. The erstwhile symbol of red and blue letters spelling out the word Kinetic with a small forward arrow is now replaced by the new logo. The new logo is a metallic grey and silver unit that appears to be chiseled out carefully, indicating high precision engineering and a stately, elegant presence. The new logo will appear on all Kinetic two wheelers, dealership insignia, advertising and other brand related initiatives.

Announcing the new logo, Mr. Ajinkya Firodia, General Manager Marketing at Kinetic said,” We felt that there was a need to change our logo to convey to the market at large that there has been a transformation of sorts at the company. Our old logo has served us well for many years. The new identity comes at a time when we are preparing to launch a series of very exciting Italian designed new scooters – in India as well as abroad. Our scooter Nova has reached destinations in North America, Europe, Australia etc. We have been bringing to India truly exciting bikes like the Comet and the Aquila.– the new logo is a part of the new Kinetic.”

The new brand identity aims to capture the company’s brand essence, which has been identified as “aspirational”. “Aspirational” translates to products that a customer should be proud to own and aspire to be seen riding; an Indian company with an international presence and a company determined to set new benchmarks. The new logo comes at a time when Kinetic is working on a makeover of its corporate identity including its retail face as preparation for global launch of the new exciting International scooters.

Feedback on the new logo is welcome and can be sent by emailing at jane@kineticindia.com

For further information please contact:

Sulakshana/ Priyadarshani

Hanmer & Partners

Tel : 29214793/4