Playwin, India's largest gaming and lottery company is pleased to announce its entry into a joint venture with Sportech PLC, UK's leading football gaming business Company and owner of The New Football Pools. The association will mark the grand launch of a broad-based online gaming platform for the Indian market. This association will enable Playwin to offer games which will be specifically tailored for the Indian audience. The new games are expected to be launched in Spring 2010 with new prediction and fantasy games initially centred around the most popular sports of cricket, football and Formula One motorsport.
Playwin and Sportech are investing 50% each in the Joint Venture to fund the start up costs of the business. The joint venture will capitalise on India's one billion population's passion for sport with the new gaming platform initially offering a set of sports prediction and fantasy games.
Playwin, India's largest gaming and lotto company has a well established consumer base as it offers various games that are based on international lotto game formats. Playwin, a truly trusted entity is part of the Essel Group, India's largest media and gaming group. Till date Playwin has given away more than Rs. 8000 crores in the form of prize money, making it one of the most successful forms of gaming within a short span of 7 years. Over 12,000 retail shops enjoy Playwin's patronage. The biggest jackpot win of Playwin has been bagged by a single winner with a whopping amount of Rs. 17.29 crores on Playwin's Thursday Super Lotto.
Commenting on the Joint Venture Mr. Amit Goenka, Chief Executive Officer of PAN India Network Ltd. said, "India is a sports loving nation and there is huge market for gaming. We are glad to have this association with Sportech considering a very wide base of sports fans in the country. With exciting sports games on offer, we are sure both Playwin and Sportech will see great success in the Indian market. Innovation has always been the backbone of Playwin's strategy since its inception in 2002 and basis of all our accomplishments. Moving ahead, we aim to attract and target a huge chunk of sport lovers through this joint venture."
Mr. Ian Penrose Chief Executive Officer of Sportech further added, "We are delighted to have signed this joint venture agreement with Playwin. India has a huge population with a long history of being committed sports fans and Playwin is ideal as a partner as it is already India's premier gaming operator and enjoys significant brand strength. This gives Sportech a great opportunity to launch sports-based gaming products into a growing and lucrative marketplace, and is the logical next step in Sportech's ambition to be an international gaming operator. We look forward to operating a successful business in India as we continue to pursue further international expansion opportunities."
Playwin believes in achieving deep knowledge and experience of running gaming in the country through a fair and transparent medium.
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