MOMS launches two new shows for NDTV Imagine - Do Hanso Ka Joda & Devi through the OOH route

Company Brief

Mumbai, January 19, 2010

MOMS, the specialist OOH advertising arm of the Madison Group, launches two new shows for NDTV Imagine - Do Hanso Ka Joda & Devi through the OOH route. These new shows are being aired on weekday’s primetime slot at 9.30pm & 10pm, respectively from 18th January 2010.

NDTV Imagine wanted to build a strong image and awareness for its two upcoming shows, across its target markets.

Commenting on the brief for this campaign, Mr. Jayesh Yagnik, DGM, said, "The client brief was clear - "Create high level of awareness largely in the Hindi speaking belt for their forthcoming shows. This level of elevated awareness is required for these daily soap launches. With a combination of different impact and frequency media such effectiveness can be created. We have used more than 400 different media units using 3 lacs sq ft of branding space."

Accordingly, MOMS, chalked out a "high visibility - high impact" plan for the campaign for the required duration. The campaign has been executed across UP, Rajasthan, Gujarat & MPCG. A multimedia approach has been adopted by the agency to optimize the visibility and effectiveness of the campaign.

Some of the media used for this campaign are Hoardings, Designer Bus Shelters, Gantries, Utilities, Star City Buses, etc.

For the records, MOMS has been handling the OOH duties of NDTV Imagine for the last two years. It recently launched a ground breaking reality show – "Raaz Pichle Janam Ka" successfully across major cities including Mumbai and Delhi.

For further information, please contact:

MOMS

Jayesh Yagnik

DGM West

Mobile: 9820093838