Croma launches 2 mega stores & 1 Croma Zip store in Delhi & Mumbai

Company Brief

Mumbai, January 22, 2010

Infiniti Retail Limited, a 100% subsidiary of Tata Sons, today unveiled two Croma mega stores and one 'Croma Zip', the multi-brand consumer durables and electronics chain, in Delhi and Mumbai. The Croma mega store spread across 18,000 sq ft and Croma Zip covering an area of 5,500 sq ft are located in Delhi at Rajouri Garden and Janakpuri respectively. The store launched at Sion in Mumbai is spread across 10,000 sq ft. The stores were inaugurated by Mr. Ajit Joshi, Chief Executive Officer and Managing Director, Infiniti Retail Limited.

One of India's largest specialty consumer electronics store, Croma houses a wide range of local and global brands across various product categories. With categories like Home Entertainment, Small Appliances, White Goods, Computers and Peripherals, Communication, Music, Imaging and Gaming software each of the Croma store promises to deliver the widest choice of products.

Speaking on this occasion, Mr. Ajit Joshi, CEO & MD, Infiniti Retail Ltd, said, “We are delighted to launch two Croma mega stores and one Croma Zip in Delhi and Mumbai. Croma has grown at a rapid rate and has been receiving encouraging footfalls across all our stores in these cities. With this, the Croma revolution has spread across 38 mega stores and 5 Zip stores in the nation - heralding a whole new retail experience for consumers. It only makes us believe that we have successfully delivered on Croma's promise of providing a world class shopping experience, the widest variety of products and robust after sales service coupled with interactive and helpful customer service."

This 'Republic Day' celebrate with your entire family, a first-of-it's-kind promotional campaign of great offers and best deals, as there is something in store for everyone! Get ready to choose from over a wide range of gizmos on offer and avail exciting prizes and schemes till January 31st 2010.

'Croma' offers products across the following categories:-

* Home Entertainment - CTVs, Music systems, VCD, DVD players, etc.

* Small Appliances - Kitchen & Domestic Appliances

* White Goods - ACs, Refrigerators, Microwaves, Washing Machines, Dishwashers etc.

* Computers and Peripherals - Desktops, Laptops, Blank media, Cables, Accessories, Software etc.

* Communication -Mobile Phones and Accessories, telephones, SIM cards, recharge cards etc.

* Music - CD's, VCD's, DVD's.

* Imaging - Handycams, Digital Cameras, etc.

* Gaming software

'Croma' - Enhanced shopping experience

The 'Croma' mega-stores will offer consumers the following benefits:

Largest Product Offering: 'Croma', mega-stores offer consumers a wide range of products across 8 categories of consumer electronics and durables and the Information technology products.

We Help you Buy: At 'Croma', we help you buy! The burgeoning advancement in the consumer durables category presents a unique challenge for marketers and customers - 'extensive choice'. In an effort to help consumers make informed decisions, 'Croma' has trained professionals who have undergone extensive training and have in-depth knowledge of the products and brands available at the store. This therefore enables them to do a quick feature benefit analysis and suggest the right product to the customer.

National Brand: 'Croma' is India's first nationwide Electronics Mega Store offering a unique shopping experience consistent across the country.

For further information, please contact:

Vaishnavi Corporate Communications Pvt Ltd.

Stuti Singh

Mobile: 9867035866

Email: ssingh@vccpl.com