'Cabvertising', the concept introduced by Meru Cabs has caught the fancy of big brands as an innovative way of advertising. Taxi media has been identified as a key driver of visibility purely because they travel across the length and breadth of city and deliver high visibility at important touch points e.g. Airports, residential complexes, business districts et. Meru is making the most of this opportunity and are striving to provide advertisers with the best quality of advertising possible. Currently Meru has bagged a deal with CIDCO (The City and Industrial Development Corporation of Maharashtra) providing them with an innovative new OOH (out-of-home) advertising medium for the first ever New Mumbai Festival. The festival, which will be held from January 23 to 26 at multiple venues, is being called 'Heart of Living' to celebrate the evolution of the city over the years.
In cities like Mumbai & Delhi where radio cabs have become the preferred mode of transportation, Meru Cabs is now chosen as the most suitable form of advertising by various brands. The advantages it has over other forms of advertising are that these cabs are mobile and travel the length and breadth of the city. Also these cabs can be seen in those parts of the city where hoardings and other forms of outdoor advertising is prohibited, thereby giving this form of advertising an upper hand. The drive time in the cabs also provides for the brands to engage with the Meru Cab customers.
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