Streax becomes the Official Hair Color & Styling Partner for the Femina Miss India 2010

Company Brief

Mumbai, February 03, 2010

Femina Miss India 2010 gets the oomph factor as Streax proudly associates itself as the official hair color & Styling partner for the pageant.

Streax's fashionable image has facilitated them to be proudly associate itself with Femina as the Official Hair Color & Styling Partner for the Femina Miss India 2010 Pageant.

Being a very hip, trendy and futuristic brand, Streax is extremely happy to craft looks for the finalists of this prestigious contest through grooming sessions. Gorgeous hair can easily set a person apart and help be the deciding factor when it comes to judging one's beauty. Streax Hair Consultant Ms. Bobby Pruthi excels at giving an extra edge to one's personality which will add to their glamorous quotient and stunning facets. Bobby has been in the styling business for almost a decade now. She with the help of Streax and her immense experience will proudly cultivate some serious hair fashion to groom the most beautiful faces of the country.

Streax has also been in the professional salon industry and is planning to enter a big way with the introduction of professional products like Hair Straightening Cream, Hair Spa, Leave-in Conditioner and many new ranges in the hair care.

Streax lives upto its 'Colour Your Dreams' tagline.

Streax Hair Colour has embarked on a nationwide activity to offer aspirants who don't make it past auditions or miss out on auditions a 'second chance' in the form of a 'Wild Card Entry'. An aspirant has to buy a special Streax 'Miss India Pack' launched by Streax Hair Color and fill in the form inside it and send it to the address mentioned. Shortlisted candidate gets a chance to compete in Femina Miss India Contest. Available in 10 different shades at the store near you.

As per Mr. Ashish Chhabra (Executive Director, HRIPL) , Femina Miss India is India's primary body which is the epitome of recognizing and promoting true beauties of the country. To have an association with FMI 2010 gives us great honor since our brand Streax Hair Colour is synonymous with the word Beauty. Together I am sure this alliance will be successful and valuable. We at Streax feel overwhelmed of offering a wild card entry chance to our customers through special Streax 'Miss India' packs and truly live upto the tagline of 'Colour Your Dreams'.

For further information, please contact:

Hygienic Research Institute Pvt. Ltd.

Janki Parikh

Tel: 022-42100300

Email: janki@hriindia.com