Bring out the creative streak in your kid with Zapak Games with their latest offering - Beados

Company Brief

Mumbai, February 11, 2010

There is nothing nicer than a gift for your kids if you can encourage them to bring out their creativity while playing. Zapak Games, the licensing & merchandising arm of Zapak Digital Entertainment Ltd., today announced the launch of Beados, a creative game for kids in the age group of 4 -14 years. Beados has come out with four variations of the game to cater to this age group - Beados Starter Pack, Beados Activity Pack, Beados Super Studio, Beados Jewellery Pack. These will now be available across all leading toy stores and large format stores in the country.

Zapak is a leading retailer of Gaming CDs and merchandise in India. With a massive distribution network of over 5000 Retail Outlets in more than 100 cities, Zapak has the largest network in the country.As a part of their expansion plan Zapak Games is aggressively bringing world’s most popular toy products to India.

Beados are bright, colourful beads which magically join together with water to create fun designs.  There is no heat or messy glue required, meaning moms will like them as much as kids do!

Beados is also made using a brand new bead formula to ensure the coolest and safest playing experience for the kids. The beads come with amazing template designs to help one create fantastic characters and accessories, or even make their own designs. 

Making cool designs is really easy; by following these three easy steps:

1. Make: Choose the design from the templates and load the beads into the Beados dispenser pen. 

Select a colour and press the button to eject the beads onto the tray.

2. Spray: Spray the design with water.

3. Stay: Leave the beads for around ten minutes to magically join together.

The Starter pack includes heaps of beads, a Beados pen, trays a special water sprayer and more to get started with Beados designs. The Activity Pack helps you to create and store all your amazing Beados designs. Beados Super Studio is battery operated and consists of a fan to speed drying time and a special pen dispenser with other things. Beados Jewellery Pack includes glitter beads, jewellery box and storage area for beads, pen, sprayer and design along with the basic Beados kit. This product is available for Rs. 599 - Rs. 1599.

For further information, please contact:

Hanmer MS&L

Pritu Hait

Tel: +91 022 6752 4600

Email: pritu@hanmermsl.com