mydala.com & i-mint partner to offer India's first-ever loyalty program for deal buffs

Company Brief

New Delhi, February 17, 2010

mydala.com, the 'power of group buying' portal offering one unbeatable discount deal every day, today announced an alliance with i-mint, for the first ever i-mint customer reward program for a “power of group buying” daily deal site. i-mint is India’s first multiple partner consumer rewards program with more than 3000 merchant outlets and has a customer base of over 9 million members across India.

This one-of-its-kind ‘Earn and Burn’ initiative offers deal buffs the advantage of being able to earn loyalty points on their i-mint cards when buying deals for restaurants, bars, movies, salons, yoga and much more. These earnings can then be redeemed towards future purchases on mydala.com.

The alliance between mydala and i-mint will help customers earn and redeem points on purchase of deals on mydala.com. mydala has integrated a system that helps i-mint customers to earn points on purchase of deals, and burn those same earned points to buy deals. Keeping in mind the nature of the program and to benefit a broad spectrum of customers, mydala is now probably one of the simplest and easy options to redeem i-mint points for the things you love to do, see, eat or buy.

mydala’s founder and CEO Anisha Singh says, "We, at mydala, are delighted to provide i-mint’s customers a platform to earn points while purchasing deals. What’s more exciting is that i-mint customers can now redeem their points towards buying the very same deals."

Together this partnership hopes to introduce benefits to both i-mint and mydala customers.

For more details, please contact:

Gutenberg PR

Puneet Khunger

Mobile: 9810191409

Email: puneet@gutenbergpr.com