Hungama launches digital promotions campaign for My Name Is Khan

Company Brief

Mumbai, February 23, 2010

Hungama Digital Media, South Asia’s largest digital entertainment company, in association with Dharma Productions and Fox Star Studios, has launched Digital Promotions Campaign for the film My Name Is Khan (MNIK). The campaign includes a series of interactive and engaging initiatives based on the film’s concept, which are available on PC and mobile. My Name Is Khan is directed by noted filmmaker Karan Johar after a four year hiatus. It also stars the super hit onscreen pair of Shah Rukh Khan and Kajol, making it the most awaited film of 2010. The film released on February 12, 2010 across the world by Fox Searchlight Pictures/ Fox Star Studios.

As Rizvan Khan (Shah Rukh Khan) embarks on a journey to regain his love, audience back home can join him and know more about his life through the extensive MNIK Zone hosted on Bollywood Hungama. They can also enjoy a mobile quiz, mobile game, game for iPhone users, a social networking application (SNS) for Facebook and Orkut. Additionally, users can visit world’s second largest video sharing website, Daily Motion.com/in and enjoy the latest videos from the film including on-going trailers. The mobile platform will also reach out to NRI audience through downloadable CRBT, mobile wallpapers, audio and video interviews with the stars, dialogues and promos.

The Digital Promotions of MNIK explore digital engagement where audience will be compelled to consume content based on the film’s plot. Commenting on these initiatives, Siddhartha Roy, COO, Hungama Digital Media said, "At Hungama, we use our expertise on the mobile and internet platforms to create services for films that do not merely create awareness but instead goes a step further to ensure interaction with the film. My Name Is Khan is an unusual story of a human being who is challenged by circumstances. Yet, as the story moves ahead, the character displays immense strength and intelligence. The digital initiatives for the film create several opportunities where the audience will experience Rizvan’s character and the skills he displays in the film."

The Bollywood Hungama MNIK Zone sponsored by Reebok hosts a lot of exciting content from the film. Audience can enjoy exclusive Stills & Videos from the film along with PC Wallpapers. The zone also features MNIK games such as word burst puzzle, sudoku and Bollywood Pro. Visitors can win exciting prizes from Reebok by entering contests and scoring points. One can also shop for their favorite MNIK merchandise at the zone. Commenting on the MNIK Zone Mr. Sajid Shamim, Executive Director Marketing and Product, Reebok India Company said, "The digital platform helps create several opportunities to create awareness , interact and communicate with our target consumers. With this tie – up we have also launched the Reebok My Name is Khan Collection which is sporty and fashionable .We envisage that it will create huge appeal with the consumers."

The mobile games are available for users across telecom operators in India. The iPhone game is available for users across the world through iPhone app store. Users can log on to Facebook and Orkut to enjoy the SNS application.

For further details, please contact:

Hungama Digital Media Entertainment

Ritika Darira

Mobile: +91 99301 28680

Email: ritika.darira@hungama.com