TATA DOCOMO introduces industry first rollover plan

Company Briefs

New Delhi, March 08, 2010

TATA DOCOMO, the GSM brand of Tata Teleservices Limited, today launched a tariff plan for its enterprise customers called ‘Rollover Plan’ (RO Plan). Under the RO plan, customers pay by the month and enjoy the facility of carrying forward their unused free talk time and SMS for a period of 3 months.

Rollover plan creates a new paradigm in the telecom industry where the month gets extended to 90 days. This is in line with TATA Teleservices DNA of creating unique value proposition for its customers like Pay Per Second, Pay Per Call and NOW ‘Rollover Plan’.

Speaking on the launch, Mr Anil Sardana, Managing Director, Tata Teleservices Limited, said, “TTSL has always been the undisputed leader by launching innovative tariff concepts like Pay Per Second & Pay Per Call in the Indian telecom industry and today I am proud to say that we are launching yet another industry first—The ROLLOVER Plan, exclusively for our Tata DOCOMO Enterprise Customers.”

“Innovation in tariff alone doesn’t give any operator a runaway success—it is understanding the nuances of customer usage patterns and integrating customer needs and value propositions into our product strategy that are key to a sustainable business model. Taking the first mover advantage, we have consolidated an aggressive proposition that offers transparent tariff along with the facility of carrying forward of unused free usage for a period of 3 months—this feature will definitely benefit and interest our enterprise customers,” Mr Sardana further added.

Under the offer, there are four variants of plans available RO 500, RO 799, RO 1000 and RO 1099 available at a monthly rental of Rs 500, Rs. 799, Rs. 1000 and Rs. 1099 respectively.

The other highlight of the plan is that it extends the concept of ‘per-second’ billing. It also makes available the free usage in seconds. For example the RO 1099, offers 150000 seconds of free local calls and 72000 seconds of free STD calls per month thus offering its customers with complete transparency and unmatched benefits. The customers can carry forward the accumulated unused free talk time and free SMS each month, for a period of three consecutive months. The roll over benefit will be applicable for 8 consecutive cycles with each cycle comprising of 3 months.

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Vaishnavi Corporate Communications

Uzzal Mohan

Tel: 040 - 2340 0981/2

Email: umohan@vccpl.com