Sony India targets to be the No.1 player in the LCD segment with 30% market share

Company Brief

Mumbai, March 09, 2010

Sony India plans to usher new heights in the LCD TV segment with plans to capture 30% of the total market share. Sony is confident that it will be able to achieve the targets based on three strong pillars of technology, picture quality and design. On the back of technology, Sony introduces 3D TV to India which is the next big trend in the evolution of multimedia entertainment. The new range offers hours of endless entertainment to users with Internet enabled TV. The new LED technology based range promises to provide breakthrough visual experience with sharp images delivered through cutting-edge video quality. Exuding aesthetic appeal, the new range of BRAVIA series will be available in the new and stylish Monolithic design concept, providing the consumers unparalleled television viewing experience at home.

Mr. Masaru Tamagawa, Managing Director, Sony India, said, "At Sony, we want to create an entirely unique experience for the consumers which draws them closer to entertainment than ever before." He added, "Indian consumer today has become all the more technology savvy and with the launch of new technologies like 3D, Internet TV and LED, we want to ensure that they get nothing but the best."

With the announcement for the launch of 3D TVs, Sony is all set to provide the most break-through technology to AV enthusiasts. Additionally, Sony LED backlight TV gives better contrast for deeper blacks and crispier bright color hence offering you the most stunning images in clear and sharp video quality. To complete the home entertainment experience, Sony takes a leap ahead by bringing internet content to TV with BRAVIA Internet Video which allows you quick access to some of the very popular websites like YouTube, Facebook, Yahoo.com and many others. This feature allows you to access up to 30 websites currently. With BRAVIA Internet widgets, you could stay in touch with the latest happenings around the world from the Internet directly to your television set.

With revolutionary technology such as Motionflow 200Hz with Image Blur Reduction, you can watch smoother sports & action scenes. The Live Colour feature produces incredibly vivid colors on the screen. Not only that, the new range of TV's also come enabled with MPEG Noise reduction and Intelligent Picture Plus which considerably reduce noise that is normally found in many scenes and produces pictures that are much sharper, clear and noise-free.

The newly launched BRAVIA's are 'high performance' and 'monolithic design' personified in the truest sense. The Monolithic design flows seamlessly into the bezel to give rise to frameless boundaries. This design concept aims to change the entire TV viewing environment by delivering the most innovative, stylish, and high-quality experience possible.

With 24 new models in NX, EX & BX series and screen sizes varying from 22 to 60 inches, Sony will continue to rule the living room by delivering TVs that work synergistically, both in function and design.

A continued focus to strengthen brand image this year with an investment of Rs. 1400 million towards ATL and BTL activities that involves print and electronic media, online, outdoor and shop-front.

Key Business Facts include:

The LCD TV Segment in India is currently estimated at 1600k units and is expected to grow up to 2700k units by Financial Year 2010-11.

Sony India aims to achieve 30% share in the LCD TV segment by Financial Year 2010-2011, which was 25% in the corresponding period last year.

Plans to increase sales to 800k units in Financial Year 2010-2011 up from 400k units last year

A continued focus to strengthen brand image this year with an investment of Rs. 1400 million towards ATL and BTL activities that involves print and electronic media, online, outdoor and shop-front.

For further information, please contact:

Perfect Relations

Namrata Aswani

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Email:naswani@perfectrelations.com