Indiagames signs exclusive multi-year deal for online and mobile gaming rights

Company Brief

Mumbai, March 11, 2010

Indiagames, India's largest gaming company and a pioneer in mobile and online games, has announced a partnership with Global Cricket Ventures (GCV), the exclusive licensee of key digital, mobile and image rights to the Indian Premier League (IPL) to acquire the official gaming rights to the IPL tournament. This deal, which is for a period of eight years, will bring a new dimension to the World's most successful club cricket T20 competition, by delivering interactive gaming directly to cricket fans around the world.

Indiagames will be creating an exciting and innovative range of cricket-based games, which will be licensed by the IPL, across mobile and online platforms globally. One of the key features of the online game will be a seamless integration with Facebook allowing users to create their own teams consisting of both Facebook friends and IPL cricketers. Another unique feature will be micro-transaction support for the online and mobile game enabling users to buy IPL players to improve their chances of becoming the IPL Champion. Apart from releasing games across all mobile phones, games will also be created for the iPhone and the yet to be launched iPad.

To bring IPL fervour to the web, Indiagames will also be designing a series of interactive online games, integrating social gaming features within them. The first game will be a browser based, high quality, 3D cricket game called ‘IPL Indiagames T20 Fever'. Integrated with Facebook Connect, the game will allow players to create their own teams along with their Facebook friends to play against any other IPL team. Much like the mobile version, the players can also purchase real IPL players for virtual currency and add them to the team. A second online game, called ‘IPL Indiagames 140Cricket' will be based on a "Cricket Manager" concept and will target Twitter users. Going forward, the company will be launching more games with additional features

Speaking on this exclusive deal, Mr. Vishal Gondal, CEO, Indiagames, said,"Indiagames is committed to creating the world's best cricket games. Having the opportunity to publish the official IPL T20 game has given us renewed inspiration to push the bar even higher. Our social- enabled mobile and online games in association with Facebook and other social networks will provide a new experience which blends cricket fans' dreams with reality!"

Lalit Modi, Chairman and Commissioner of the IPL said "We are very excited that fans of the IPL will now be able to play IPL-themed games across a range of platforms. Online, mobile, social and multi-player games are hugely popular globally, and we believe games are a tremendous way to continue to expand the IPL's footprint. We are confident that Indiagames will deliver a range of games that cricket fans have never experienced before"

Vijay Srinivasan, Director of GCV commented "We look forward to working with Indiagames through the process of conceptualization, development and the introduction of highly innovative and interactive games to the IPL fan base worldwide. The partnership announced adds a new dimension to the IPL experience, which we believe will reach out to new generations of cricket fans, and we are very pleased to be partnering with Indiagames in this venture."

For further information, please contact:

UTV

Aishwarya

Email: aishwarya.gurjar@utvnet.com