Belkin announces aggressive foray into structured cabling business in India

Comapny Brief

New Delhi, March 16, 2010

Belkin Inc., the leading global provider of interconnectivity solutions across computing and consumer electronic devices, today announced an aggressive rollout of its structured cabling business strategy in India. Taking another important step in its 27 year tradition of providing organizations with reliable standards-based connectivity solutions, Belkin will now offer its entire range of copper & Fiber structured cabling solutions to customers in India.

"Structured cabling provides the critical backbone for any high performance, unified communication system. At Belkin we understand the complex issues involved in planning, installing and maintaining unified network communication systems build around Structured Cabling solutions," says Mohit Anand, Managing Director, Belkin India, "Backed by our strong expertise and experience, we provide our customers with the commitment that their IT infrastructure, will be designed, constructed, and installed to meet their current and future business needs" he added.

Understanding that the structured cabling business requires dedicated and highly experienced channel partners, Belkin is also embarking upon an aggressive channel program to recruit, train and equip partners for its structured cabling business.

With this rollout Belkin will become the only vendor in India to offer a one stop shop for providing active (wireless networking, KVM switches) and passive (Structured Cabling) networking products. Belkin SCS end-to-end solutions are ETL-verified to pass all TIA/ETL-568-B.2-1 requirements, reduces alien crosstalk, return loss, insertion loss, propagation delay, and delay skew, in both channel and permanent link configurations.

Features and Benefits of copper cabling:

* Compliant to Industry Standards - Official TIA/EIA568-B.2-1 and ISO/IEC 11801-compliant

* Meets all Alien crosstalk reduction specifications - not affected by wire in adjacent cable

* 10 Gbps transmission to 100 m

* Performance Tested - Tested to exceed 500MHz

* Patch Cables feature Molded Connectors with Snagless Guards - Make installations effortless and protect connector tabs from damage

* Patch Cables feature Gold-Plated Connector Contacts - Deliver maximum conductivity for high-speed data transmissions

For further inforamtion, please contact:

EXL Public Relations

Naina Sharma

Mobile: +91-9212532999

Email: naina@exlpr.com