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Add a dash of colour and freshness with the trendiest pieces from Esprit this March

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Bangalore, March 19, 2010

Usher the new season with a riot of colours, a splash of freshness fuelled with an inimitable style quotient!! This March, Esprit unleashes a collection which is bright, vivid, joyful and, at the same time elegant and splendid.

Esprit's March collection is high on fashion, comfort, and versatility. Fashion has turned on the charm with oversized T-shirts, Parkas, Tunic-dresses and extra long blazers, teamed up with slim denims and leggings for women.

The sunshine does not stop with the ladies as blouson tops, casual jackets and cropped pants add spunk to the Men's wardrobe. Esprit is awash with colour, as pastel shades are combined with some of the liveliest colours of the season; orange, grass green, bright red and shades of berry to create dramatic tops that is sure to brighten up any outfit.

For those with a free spirited, carefree, experimental bent of mind, 'Esprit Women Casual' has a collection that will make you want to ransack the store!! Comfortable yet feminine, this line gets a gypsy touch with tunic-style dresses along with a revival of the skirt. Keeping the soaring temperatures in mind, Esprit brings cropped pants, chinos and boyfriend jeans that are absolute must-haves this summer.

Going bare-legged in summer has been the rule in the fashion world for years; Esprit brings denim skirts with a washed look to flaunt much more than your sexy summer tan. Bright and breezy colours like orange, red with grass green will help you to keep the look stylish, casual, outdoorsy and relaxed combined with whites for comfortable summer dressing.

Inspired by the theme 'Comfort Globetrotting' 'Esprit Women collection' is both chic and versatile, ranging from architecturally defined shapes to luxurious summer party looks. Experiments with feminine and masculine elements redefine business wear with elegant single-breasted blazers, trench coats, feminine blouses, and safari-themed jackets which gives the line a cool sense of confidence for breezing through the summer heat. Colour for the season flows as smoky pastels, warm bicolours, tinted grays, and bright red make a bold fashion statement.

'Breezy Fashion' is the word for Esprit EDC this March. The basic element of the look includes ethnic styles, Wild West accents, beach culture, and bohemian looks in crisp white teamed with washed fresh berry tones along with brilliant light yellow and sultry green to make an enviable fashion statement. Oversized soft jersey t-shirts, bandeaus, and leggings dominate the range. New denims take on the leading role for summer 2010 with slim silhouettes in bright, extra-light washings and vintage washed effects for that look of attitude in your clothes.

Esprit Men Casual spells a look that's athletic, casual, neat, and suave and is perfect for your summer travels. This range consists of Casual field jackets, innovative Blouson shapes and Denim jackets. To add the worn out look, there is round-the-clock basics such as Bermuda shorts and T-shirts. The colour scale plays with the latest green tones complemented by new shades of purple along with summer darks, brown and beige.

Esprit Men Collection presents an urban crossover look for the month of March. This collection makes Summer globetrotting a comfortable experience giving it fine touches of business relaxed look which includes blazers with fine stripes or cardigans. A contemporary take on the cruise ship theme makes for a fresh start in the summer with striped knit sweaters and smart single-breasted blazers. Madras checks and bright colours such as orange, purple, aqua, and peppermint will make that dream vacation a fashionable experience. Men collection includes sea tones and coral red pair with smoky olive, beige, and gray mélanges to add the ubercool quotient.

The theme for Esprit Men edc is 'Summer Carnival'. A relaxed yet athletic street style kicks off the season with items such as hoodies, bermudas, shirts, and short-sleeved shirts in lightweight fabrics and light colours with added vintage finish for a look that can be carried from beach side to shooting hoops. Shades of berry, yellow, green, and blue make the range a guaranteed summertime hit!!

So, make a breezy summertime style statement with the new Esprit range this March!

Esprit March collection starts from Rs 590 onwards.

For further information, please contact:

Esprit

Janet Arole

Mobile: 97027 20666

Email: janet.arole@adityabirla.com

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