Company Brief
Mumbai, March 19, 2010
Aamir Khan had a fun time with the winners of 3 Idiots Mobile Contest at the screening of his movie at Fun Cinemas, Andheri on 18th March 2010. Jump Games had held a contest around the 3Idiots mobile content across operators. 12 winners from across the country were present in Mumbai for a screening of the film and a meet & greet with Aamir as part of the gratification.
In the game, all the characters of the film come alive in a set of 3 mini games - Love Phool, Rancho Run and C.I.T. (Complete Idiot's Test) which featured a good mix of Arcade, Racing and Quiz based genres. In addition to the game, users could also download non – gaming content like All Izz Well ringtones in 11 regional languages, behind the scene videos, animations and wallpapers.
Just after the screening of the movie, Aamir Khan, spent quality time with the contest winners from across the country. He spent close to one and a half hour talking, discussing and answering questions put forth by his fans. Topics varied from his role in 3Idiots, real life association with Rancho's life, his career moves and decisions, fitness tips, games related to movies being a huge hit with the audience etc. He also solved the Rubik's cube in front of the audience in slightly over a minute which was commendable.
The winners were extremely excited and happy to have spent so much time with their favorite actor. One of the contest winner's Mr. Raghuvendra Pratap Singh from Varanasi exclaimed, "I have been a fan of Aamir Khan for long. The 3 Idiots Mobile Contest developed by Jump Games gave me the opportunity to meet him in person. I am very happy and glad that I participated in the contest."
On this occasion Salil Bhargava, CEO of Jump Games, commented, "We at Jump Games are proud to be associated with one of the most successful Bollywood films of all time. The 3 Idiots mobile contest has been a phenomenal success and gave us an opportunity to reach out to the widest possible audience across India and for users to be up-close and personal with a star like Aamir Khan."
For further information, please contact:
Hanmer MS&L
Pritu Hait
Tel: +91 022 6752 4600
Emal: pritu@hanmermsl.com