Barely eight months after introducing the industry-defining Pay-Per-Use pricing paradigm on a one-second pulse, TATA DOCOMO, the GSM brand of Tata Teleservices Limited-the country's youngest and fastest-growing pan-India dual-technology telecom service provider-has launched yet another first in the industry; Daily Plans which will cater to the diverse needs of its subscribers and give them the power of choice every single day to select a plan that suits that day best.
“When everyday is different, why have a fixed plan? All pre-paid subscribers-existing and new-can now opt for our innovative Daily Plans, which start from as low a denomination as Rs 5,” Mr Deepak Gulati, President, TATA DOCOMO, said. “We expect our subscribers to embrace this offer widely, as this gives them tremendous flexibility and the power of choice-to take up a plan that suits their usage pattern for any particular day. At the time of the launch of our GSM services, we had promised our subscribers we would give them a service that would be refreshingly different-our Daily Plans are yet another step in sustaining that telecom experience,” he added.
Under the Daily Plan offer, pre-paid customers can opt for services such as GPRS, Local Calls, STD and ISD Calls, and Night Calling, as also Music. To activate this service, customers will have to simply dial *141# from their mobile phones and select the desired option. What's more, these services can be activated anytime at a minimal cost. Simply put, pre-paid customers who have a core balance can utilize that balance in a manner that suits them best under the Daily Plan option. For example, if a customer recharges his/her number with a particular daily plan voucher at 1:00 PM in the afternoon, the voucher will expire at midnight on the same day, as the voucher has 'fixed date' validity. Similarly, if the subscriber opts for a 'Night Pack', it will be applicable till 12 midnight on the next day of activation.
Every customer has different needs on different days. Through our Daily Plans we are giving our customers the power and flexibility to choose a plan that best suits their needs for that day, thus allowing them to make the most of every single day. We are challenging an existing industry paradigm that you can get the best only if you commit to a fixed plan of at least a month. Our interactive Daily Plans menu is designed to make the process of discovering our products and services highly simple and transparent” Mr. N V Subbarao, Chief Operating Officer-AP Circle, TATA DOCOMO, said”.
How does Daily Plan work?
Pre-paid customers need not worry anymore-they can activate the plan of their choice by simply dialing *141# from their Tata DOCOMO. Soon after this call, a Circle-specific menu of product options will display on their phone for further instructions to be followed. The user can also use multiple packs in a single day.
The Specific Daily Recharge Vouchers under 'Daily Recharge Plan' are:
* GPRS: The voucher offers subscribers 10 MB usage at just Rs 5, with a validity of one day;
* Entertainment: Under this option, subscribers can either enjoy 15 minutes of music, i.e. 24 hours radio on short code, or unlimited cricket alerts at just Rs 5 for a day;
* Talkathon: Under the Talkathon option, subscribers can choose from Free 30-All India/ Free 30- Any local/ Free 30- local on net/ Free 10- Any Local, priced at Rs 14, Rs 12, Rs 5 and Rs 5, respectively, with one day's validity;
* Night-Birds: This voucher offers subscribers 60 minutes of on-Net night calling minutes at just Rs 5, and is valid for a day; and
* World Talk: Under this plan, customers can make ILD calls around the world at really affordable prices. Customers can make calls to US, Canada and UK landline for 5 minutes and 10 minutes at just Rs 10 and Rs 20, respectively, while 3-minute calls to the UAE, Saudi Arabia, Bahrain, Kuwait and Yemen can be made at Rs 20.
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