Prime Focus has been honoured with the 'Special Jury Award' for 'Chandani Chowk to China' (CC2C) and 'VFX shot of the year' for 'Tum Mile' at the prestigious FICCI BAF Awards 2010.
Commenting on the achievement, Merzin Tavaria, Chief Creative Director, Prime Focus and VFX supervisor on CC2C and Tum Mile said, "We are extremely honoured to have been associated and to have contributed to the success of CC2C and Tum Mile with our Visual Effects. I would like to thank FICCI BAF and the makers of the film for trusting our creative expertise. In the years to come, we will continue to strive to push the boundaries of visual entertainment."
Prime Focus has delivered an array of post services and over 1000 visual effects shots for CC2C. Co-produced by Warner Bros, CC2C is the biggest internationally exposed film in the history of Indian cinema, the first Bollywood film to be distributed by Warner Bros and the first Indian production to be shot in China. The movie was worked on by a team of 150 artists led by VFX Supervisor, Reupal Rawal under the creative supervision of Merzin Tavaria. The project was spread across India in a two month time frame, with shots and sequences being delivered simultaneously by Prime Focus artists at facilities in Mumbai, Hyderabad, Chennai and Goa.
"CC2C required a lot of planning to achieve the quality of visual effects within the time frame. It feels good to be appreciated for ones effort. On behalf of the entire Prime Focus Team, I would once again like to thank the makers of CC2C for giving us an opportunity to help them bring their creative vision to the big screen." said Reupal Rawal.
Prime Focus team for Tum Mile comprised of 79 creative professionals, led by VFX Supervisor Ritesh (Ricky) Aggarwal under the creative guidance of Merzin Tavaria. Prime Focus recreated the 26/7 Mumbai floods scenario and realistically projected it with effective live-action effects, complete CG shots, Compositing, matte painting etc.
Commenting on awards Ritesh Aggarwal said, "We are thrilled to receive not 1 but 2 Awards at this year's FICCI BAF. It was quite a challenge for us to create the infamous July 2005 Mumbai floods scenario for Tum Mile. This recognition is a result of the joint effort of the entire Prime Focus team and the makers of Tum Mile."
Apart from VFX shot of the year and Special jury Award, Prime Focus was also nominated under 'VFX in a commercial' category for its work on the Coffy Bite commercial.
With one of the largest and most technically advanced visual effects facilities in Asia, Prime Focus provides visual effects and animation services to both domestic and international productions. The Prime Focus Film VFX team in India have been key to some of the biggest films in Bollywood: recent titles include 'Blue', 'Raaz 2', 'Ghajini', 'Wanted' and 'Paa' to name a few.
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