Vaseline launches Vaseline Men Antispot Whitening Face Cream

Company Brief

Mumbai, March 24, 2010

Vaseline, a brand synonymous with Skincare has roped in the Bollywood heart throb'Shahid Kapoor' as their brand ambassador. The Bollywood hunk has come on board to endorse Vaseline's new specially designed range for men -'Vaseline Men Antispot Whitening Face Cream'.

Vaseline has recently forayed into the male grooming segment with the launch of'Vaseline Men Antispot Whitening Face Cream', a unique range of skin whitening products that makes the skin visibly fairer in two weeks and reduces five different types of spots such as sun spots, acne spots, pimple marks, freckles and dark patches.

An average Urban Indian Man today does a lot on a daily basis to appear presentable; key examples being spending time on their attire, physique, their hairstyle for the day and even the perfume they apply; however they spend much lesser time on probably what is the most impressionable part of their personality; their face. Vaseline believes that as long as men consider fairness as a grooming discourse and not something that forms a part of their daily preparatory regime, the acceptance and hence usage of any fairness product will remain infrequent and occasion driven. Vaseline Men is therefore a solution to a Man's Daily need to be at his Presentable Best.

Commenting on the occasion, Bollywood heart throb and the new brand ambassador for Vaseline Shahid Kapoor said, "I am happy to be chosen by Vaseline as the face of their newly launched men's fairness cream. Every man loves looking good and aims for a clear skin and Vaseline has served the purpose with the launch of their new product called'Vaseline Men Antispot Whitening Face Cream'. In today's time it is very important to look good and presentable.'Vaseline Men Antispot Whitening Face Cream' is that one stop solution that gives you the liberty to'Be Prepared' whenever and wherever required. I would suggest all men to experience this amazing change in your skin with just 1 minute of daily care regime."

Mr. Govind Rajan, General Manager, Skincare, Hindustan Unilever Limited said, "Men are shy and not so open with experimenting with the female fairness products in the market. Understanding their urge for a fairer & good looking skin we decided to come up with a range specially designed for the Indian male skin, which takes care of the most neglected part of their personality; their face. With the increase in the number of men opting for personal care products there is a definite scope for this specially designed product range to be a big success in the market."

Vaseline Men Antispot Whitening Face Cream is available in 2 variants (Oil control and SPF 15) and priced between Rs. 10/- to Rs. 150/-, Vaseline Men Antispot Whitening Face Cream range is available at all leading department stores and malls across the country.

For further information, please contact:

IPAN

Shilpi Deshpande

Mobile: 09920787090

Email: sdeshpande@ipanhillandknowlton.com