Sparkle with the new ORRA Crown Star Belgium

Company Brief

Mumbai, March 26, 2010

ORRA - The Diamond Destination part of Rosyblue, the world’s renowned jewellery manufacturing company today unveiled the ORRA Crown Star Belgium at the hands of his Royal Highness, Prince Philippe of Belgium, Baron Dilip Mehta-CEO of Rosyblue and Mr.Vijay Jain-CEO of ORRA. A solitaire inspired by the 700 year old diamond legacy of Belgium, this is the first time it has been launched in India.

After years of research and using the most skilled diamond cutters of the world, ORRA has launched the Crown Star in India which is the fastest growing diamond market in the world.

Mr. Vijay Jain, CEO - ORRA Diamonds, said, "Who better to launch a 100 facet diamond in India than Orra, renowned for its Belgian diamonds. The Orra Crown Star is yet another endeavour by us to deliver value to our customers. We take pride in the craftsmanship, artistry and creative collaboration between India and Belgium in making such a product possible."

The ORRA Crown Star is a 100 facet solitaire inspired by the 700 year old Belgian legacy of diamond crafting. Conceptualized and crafted in Belgium, these solitaires are sourced from our parent company, RosyBlue in Antwerp. While a traditional diamond has 57 facets, the ORRA Crown Star has almost double the number making it an innovation in the world of diamonds. These facets are aligned in perfect symmetry and proportion to provide maximum brilliance and scintillation. These solitaires are being certified by HRD, Belgium. While any brilliant diamond is defined by its natural elements of clarity and colour, the human element of cut gives this diamond an edge above the others.

This event also marked the momentous occasion of the lighting of the lamp, to mark the opening of Rosyblues new corporate office in Mumbai by his Royal Highness, members of the board of Rosyblue and the head of ICICI.

For further information, please contact:

Molecule Communication

Nikhil Kashyap

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Email: nikhil@molecule.co.in