Zippo presents Harley Davidson collectible lighters

Company Brief

New Delhi, April 06, 2010

It is an ultimate style icon and a perfect match to that dashing macho personality. It is Zippo's royal Harley-Davidson collection. The brand that has created history with its exquisite collection of lighters has officially introduced the Harley-Davidson collectible lighters in India. Polished radiance and lasting durability have made Zippo’s lustre etch process one of the most popular lighter customization methods throughout Zippo history.

The new Harley-Davidson Zippo lighter collection showcases designs and lighter finishes sure to please the most die-hard Harley-Davidson and Zippo lighter enthusiasts. From classic high polish chrome to bright, eye-catching Lurid™, this collection offers discerning fans of these two iconic brands the fresh new designs.

Since 1903, Harley-Davidson has produced the most enduring and recognizable motorcycles in the world, and since its inception in 1932, Zippo has produced the most reliable and best-known portable windproof flame. The resulting special collection combines the look, sound, feel, and parallel philosophies of these two American icons.

The lighter incorporates Double Lustre that brings a fresh look to this favorite traditional process of producing the lighter. A simple image is etched, then selectively etched even deeper to produce multi-dimensional highlights. Buffed and plated to a gleaming patina, the Harley-Davidson Bar and Shield design displays bright and dark, high and low areas.

Don’t get left in the dust. Visit your local Zippo retailer to get your new Harley-Davidson Zippo lighter today.

The range starts at Rs 2,500 onwards.

For further information, please contact:

Corporate Voice| Weber Shandwick

Neha Singhvi

Mobile: 9811056927

Email: nsinghvi@corvoshandwick.co.in