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Have a carefree summer with Vichy Laboratories' new sunscreens

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afaqs! news bureau
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Bangalore, April 07, 2010

It's that time of year again, and the sizzling heat of the sun, absolutely demands the very best sunscreen protection for you and your family!

During sun exposure, UV rays can cause not only tanning & sunburn but also more long term damage like pigmentation, photo-ageing and skin cancer. It is important to know that the skin is not a shield but a vital organ that needs to be protected. The skin is biologically programmed to protect us against external aggressions. But when confronted with UV rays, skin is nevertheless fragile and vulnerable, especially the stem cells essential to healthy and youthful skin.

Vichy Laboratories renews its commitment to protection and reinforces its range with 2 new products Capital Soleil SPF 25 cream and Capital Soleil SPF 50+ cream. Thanks to the latest breakthroughs in photobiology research, Vichy reinvents Sun Protection and for the first time protects the skin down to stem cells, essential for healthy and youthful skin.

The two new Vichy Sunscreens are ANTI- UVA/UVB, have a strong anti-oxidant DHC and are PARABEN FREE thus making them suitable even for sensitive skin. The ultimate scientific progress - with the use of new Capital Soleil Sun-creams, the skin is so well protected that its regenerative capacity is preserved, for a visibly healthier beauty.

Vichy laboratories' new generation sun care formulas are based on high scientific expertise: Exclusive combination of our best sun filters (Mexoryl SX-XL) and an active ingredient resulting from pharmaceutical Research (DHC).

Mexoryl SX-XL

Patented exclusive filters, capable of protecting cellular DNA, the core of epidermal cells and the expression of skin's genetical capital.

DHC

Exclusive to Vichy, DHC is an anti-oxidant active ingredient with large spectrum against UV attacks, capable of operating down to the basal layer of the epidermis. Thanks to its unique action, its protective efficacy is demonstrated for the 1st time down to the basal layer of the epidermis where stem cells are located.

Suitable for even the most sensitive skin, a new formula that will change everything, the highest protection against UV rays, a light non-greasy texture with no white residue.

Because protecting skin's "genetic capital" must be accessible to all, these products are launched at a very attractive price, starting from Rs. 650.

* Capital Soleil SPF 25 cream, 50 ml for Rs. 690

* Capital Soleil SPF 50 + cream, 50 ml for Rs. 650

Availability:

* At select pharmacies in all major cities.

* Orders can also be placed online (No delivery charges).

* To place orders or to locate the nearest Vichy store log on to: www.vichyindia.com

'Health is Beautiful'

Concerned about your skin? Get your skin queries answered by a dermatologist on www.vichyindia.com

Discover Vichy Laboratories

The No. 1 Dermocosmetic brand in Europe.

For further information, please contact:

Actimedia Pvt Ltd

Prajith Menon

Mobile: 09886333942

Email: prajith@actimediaindia.com

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