NDS, the leading provider of technology solutions for digital pay-TV, today announced the appointment of Anoop Varma as Director of Sales for NDS India. Based in Gurgaon, Anoop will report to Alan Dishington, General Manager India, NDS.
In his new position, Anoop will oversee all business development, sales and pre-sales activities in India. He will be responsible for identifying and developing new business opportunities for NDS' end-to-end pay-TV solutions in cable, satellite (DTH), IPTV and mobile TV markets.
Prior to joining NDS India, Anoop spent two years working for Viaccess where he successfully spearheaded their business development activities and marketing to pay-TV operators in South East Asia and the Middle East. Prior to joining Viacess, Anoop worked in the broadcast media industry in various roles across the APAC region. He worked for Star News as Vice President, Content Distribution & Corporate Affairs; Aaj Tak News as Senior Manager for five years; and four years as Sales Manager with STAR TV Distribution & Marketing.
With more than 1,400 employees in India, NDS is committed to supporting the local market and investing in the expansion of both the NDS presence and that of their customers. The NDS R&D facility in Bangalore has been operational for almost a decade and has played a key role in the development of innovative solutions for Indian pay-TV operators.
India's established DTH and cable pay-TV market leaders, Bharti Airtel, Tata Sky, DEN (Digital Entertainment Network), Hathway Cable & Datacom, and GTPL, all rely on NDS systems to protect and enable their pay-TV services. From a base of over 21 million digital TV homes at the end of 2009, MPA forecast over 62 million digital TV homes by 2015.
Sue Taylor, Senior Vice President and General Manager of NDS Asia Pacific said: "NDS recognises the potential for the rapid growth of digital pay-TV technology in India. With his many years of experience in the industry, Anoop is ideally suited to develop new business opportunities and contribute to the growth of the Indian pay-TV market. This appointment reaffirms our commitment to India, as we continue our expansion in this high-growth market by tapping into local expertise."
Anoop Varma commented: "This is a great opportunity to work with NDS, the market leader in cost effective and high-end digital pay-TV technology solutions, in one of the world's most dynamic pay-TV markets. I am looking forward to leading the NDS team that will help pay-TV operators offer new digital and interactive services to audiences in India."
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