7UP'S Mega campaign brings loads of goodies for consumers in West Bengal

Company Brief

Kolkata, May 12, 2010

The Summer of 2010 is going to be a memorable one for consumers in West Bengal, the scorching heat notwithstanding. 7UP, the popular clear lemon beverage in the State from the PepsiCo India portfolio, today rolled out a mega campaign offering consumers a chance to win super prizes every hour.

Unbelievable as it may sound – "7UP LEBOOR LOOT" – the innovative consumer campaign offers consumers a chance to win a Sony Ericsson mobile phone every hour, a Hero Honda Splendor+ motorcycle everyday, and a Tata Nano every week. Spread over a period of 45 days, consumers have a golden opportunity to win these prizes, worth a total of a whopping Rs 90 lakh.

To win these amazing prizes, all the consumers need to do is quite simple - buy any of the 7UP packs - 200 ml and 300 ml returnable glass bottles, and 600ml and 2-litr PET – look for a unique six-digit (in RGBs) or 10-digit (in PET) code under the crown or the cap and SMS the code to a toll-free number 09222292222 from their GSM/CDMA mobile phones.

Announcing the campaign here today, Ms Alpana Titus, Executive Vice President, Flavours, PepsiCo India, said, "With 7UP Leboor Loot – quite aptly named – we have brought for our dear consumers in West Bengal a veritable treasure trove of goodies. 7UP is all about fun and celebrations. And therefore, we hit upon this idea of adding some sun and excitement for our consumers in the state, even as the summer heat gets unbearable. And what better way to do that other than catering to some of their aspirations – trendy mobile phones, stylish bikes and latest cars! We are quite sure this summer is going to be a memorable for our consumers in the state. We will also be reaching out to them through various channels of communication, bringing added excitement to the entire campaign."

To reach out to the consumers, 7UP is set to roll out a TVC over all mainline channels in the state. Additionally, the campaign will also be communicated over popular FM channels and through on-ground activation in popular youth hangouts, malls and college campuses across Kolkata and upcountry towns in the state.

For further information, please contact:

Alliance Public Relations Pvt. Ltd.

Sanjiv Singh

Mob: +919818430943

E-Mail:- sanjivs@proalliancepr.com