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Fusion Events bags audition-promotion mandate for Sa Re Ga Ma Pa on Zee TV

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afaqs! news bureau
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Mumbai, May 24, 2010

Fusion Events, one of India's fastest-growing Event Management companies has won the mandate to hold auditions for the oldest singing reality show in India Indian Television – Sa Re Ga Ma Pa. Fusion Events will be the force behind conducting auditions in Indore, Bhubaneshwar, Bangalore, Nagpur, Jalandhar, Jaipur for levels I and II and in metros for level III.

Apart from scouting for the right talent, providing the right ambience for the show, Fusion is going that extra mile to make the channel popular in the Indian hinterland and ensuring that talented participants get a chance to be on the show.

Commenting on the win of this prestigious project, Alok Tilwankar, CEO, Fusion Events said, "It gives us immense pleasure to be associated with a channel that has redefined entertainment and given an opportunity to the common Indian to dream big and realise dreams with shows like Sa Re Ga Ma Pa and DID. Our strength lies in mapping the Indian sensitivities and devising events like auditions with the viewers' and participants' requirements in mind. The response so far for the auditions has been overwhelming."

The auditions have been devised not only to screen talent from various cities in India but also to groom and mentor them for the final show on Zee TV. Participants will pass through three levels before entering the show. Participants will be screened by winners of previous seasons of Sa Re Ga Ma Pa at Level I. Level II will have the renowned classical music exponent, Sanjay Vidyarthi and Ashish Golwalkar, Creative Head, Non Fiction, Zee TV mentoring and judging the performance of selected participants. Those who cross the hurdle of level II will be called to Mumbai, Kolkata & Delhi for next level auditions. Final auditions will be judged by music director duos Vishal-Shekhar and Sajid-Wajid.

Adding more about the process of the auditions, Alok adds, "Such popular shows have huge footfall and managing the crowd and maintaining the grandeur & reputation of the show is equally important. People can go to any extent to get selected in the show. In fact many a times that obsession creates a lot of nuisance for which we have to be prepared in advance. Mishaps and unpredictability are a part of these events. Security arrangements for the judges is also a big task, in fact sometimes we ourselves have to be on the grounds to see the management." "Despite the oddity and challenges, auditions for Zee TV shows are very satisfying, professionally. It is a pleasure working with Zee."

Talking about the auditions, Ashish Golwalkar, Creative Head, Non Fiction, Zee TV says, "We have been working with Fusion for a long time now and they have excelled in their job, always. They have an excellent execution system and have managed our shows like DID and DID Li'l Masters very well. The team is very hard working. We have benefitted from Fusion's longstanding experience in organizing events and hope to continue the working together."

The auditions will wind up by June 8th and the show on Zee TV will hit the air in July.

For further information, please contact:

K2 Communications

Indrani Ray Banerjee

Mobile: +91 98193 51567

Email: Indrani.banerjee@k2communications.in

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