Zodhita unveils 'Zuska' the international range of personal care products

Company Brief

Mumbai, May 20, 2010

Zodhita Health Solutions Pvt. Ltd, the Indian operations of Zodhita Inc. USA, today announced the introduction of its ZUSKA range of personal products in India. The range will consist of Deodorant PLUS Antiperspirant Sprays, Sticks, Foot Sprays, as well as Deodorant Soaps.

"Zuska has been developed based on years of R&D led by a core team of scientists from across the world. The range makes its first-time debut in India, and would be subsequently launched worldwide," informed Mr. Shankar Shinde, Country Manager of Zodhita Health Solutions.

"We aim to capture 5% of the market share of the estimated Rs. 700 crore spray market, whereas the stick market is a new category and Zodhita will be the first entrant in this category in India. We estimate the market size to grow into a Rs. 100 crore size over 1-2 years, and aim to capture 80% of the market share,"

said Mr. Shinde.

"As for foot spray, it's a new category in the country and we have to develop the market for our foot spray product. However, the Deo soap should be a Rs. 50 crore brand in the next 2-3 years," added Mr. Shinde.

Zodhita's launch in Indian market sets the stage for the international launch. With some of its products having been already placed in the US, the company will be launching in other SAARC markets in the next six months.

For further information, please contact:

Orion PR

Hemani Vadgama

Mobile: 97692 54462

Email: hemani.orionpr@gmail.com