Kwality Wall's launches the Super Cornetto Triple Choc

Company press release, March 14, 2003

New Delhi

Kwality Wall's, the market leader in the ice cream segment has announced the launch of the delicious Super Cornetto Triple Choc, a chocolate lover's delight.

The Super Cornetto Triple Choc cone has light chocolate flavoured rosettes on top, delicious dark chocolate flavour below, a central rich core of mocha sauce that runs right to the bottom, all topped with a generous sprinkling of roasted almonds.

In-depth consumer understanding had shown that consumers loved the Cornetto for its wonderful top decoration and because of the amazing chocolate plug at the end of the cone. The Super Cornetto goes one step further because it has a core of mocha sauce that oozes out while you eat the cone down to the chocolate plug at the bottom. Another variant of Super Cornetto, also available is the popular Jamaican Magic, a coffee and rum-n-raisin combination with cashew and chocolate sauce.

As part of the launch programme, Kwality Wall's is also launching the 'Cornetto Blind Date promotion' which will run from the 22nd of March to the 31st of April. The promotion is centered around the excitement and romance of a blind date with a celebrity. All a consumer has to do is grab a Kwality Wall's Cornetto, scratch the lid that will reveal a Blind Date number, follow the instructions and he or she could win a lucky romantic date with a celebrity of their dreams.

The relationship between chocolate and romance however is not new. It dates back thousands of years to the ancient Aztec and Mayan civilisations, which were the first to imbue chocolate with romantic powers. Later, the legendary Italian adventurer Giovanni Casanova drank numerous cups of chocolate daily, believing it had romantic benefits.

Based on the tremendous popularity of its chocolate-based ice creams and desserts, Kwality Wall's has continuously sought to introduce exciting innovations in its offerings. Apart from the basic chocolate ice cream cups, chocolate lovers have the entire range of Feast sticks, the Mocha Almond Sundae tub, the Chocolate Viennetta, the existing Cornetto Chocolate range and the recently launched Choco Almond and Honey Fudge Double Sundae to choose from. The new Super Cornetto Triple Choc is priced at Rs. 30 for 135ml and is available across all metros and mini metros.

According to Mr J. H. Mehta, Executive Director, Ice-cream Division, HLL, "The Super Cornetto has taken the cone format to another level together. In the Super Cornetto Triple Choc, we have a product, which no other competition can offer. So for those who want the best, nothing else but a Super Cornetto will do!"

About Kwality Wall's

Kwality Wall's, a brand of Hindustan Lever Ltd., currently commands a market share of more than 50% of the organised Indian ice - cream sector. Kwality wall's has combined the state- of - the - art technical know- how of Unilever - the global leader in ice cream products- with a deep insight of the Indian market, to deliver a range of superior quality products under its international brands. It has recently revamped its complete brand portfolio and brand proposition in line with HLL's brand focus exercise. The essence is captured in the new baseline ' Ho jaaye Dil ka Connection…' a proposition which captures the fun of bonding between families and friends.

Contact: Abhishek Mahapatra (IPAN)

Phone: 011 2332 6200

Email: abhishek@ipan.com