PVR Ltd. announces its latest venture

Company Brief

New Delhi, June 10, 2010

PVR Ltd, today unveiled its latest venture, a PVR Entertainment City. The first Entertainment City shall be a part of the Logix shopping Centre being developed at Logix City Center, Sector 32, Noida. Logix City Center, as the name suggests is a mixed use development project comprising of shopping, office towers, entertainment and luxury hotels which will be a 'first of its kind concept' in India.

Logix City Center is spread across an area of 1.2 million square feet. The project is in the planning and design stage and will be open to the public within 30 months from now. A similar format will be introduced across cities of Hyderabad, Bangalore, Chandigarh, Pune and another location in NCR over the next three years.

The PVR Entertainment City launched in partnership with the Logix Group will be spread over two floors in the shopping centre with a total area of 150,000 sqft. It will comprise of:

* A Fifteen Screen State of the Art Multiplex Cinema with four Gold Class Theatres.

* A 24 to 28 Lane Bowling Alley

* An Olympic size Ice Skating Rink

* Food Courts with Casual Dining Restaurants, a Microbrewery based Beer Island and Food Kiosks

Speaking on the occasion Mr. Ajay Bijli, Chairman & MD, PVR Ltd, said, "We are extremely delighted to announce the launch of the first ever PVR Entertainment City in India. The Entertainment City will be a mecca of entertainment in the NCR region as we will house all our formats under one roof. This is a huge step forward for us to realize our dream of becoming an integrated entertainment company. Our innovations are driven by our customer's aspirations and I am sure that this new format will be well received by our patrons."

Mr. Pramod Arora, Group President, PVR Ltd, said, "The PVR Entertainment City will be a complete retail entertainment format which will showcase the best of lifestyle entertainment, leisure and casual dining formats. We at PVR have been progressively leveraging the synergies of our various brands to expand into the space of retail entertainment. The success of PVR Blu-O has acted as a catalyst for us to doggedly pursue this format. PVR Entertainment City will create new benchmarks and will be a one stop shop for all your entertainment needs. It will be the ultimate fun destination for the entire family."

Commenting on the project partnership, Mr. Shakti Nath, CMD, Logix Group said, "Logix City Center and PVR Entertainment City will be the finest entertainment and shopping destination in India. We have also signed one of the best hotel operators of the world to manage both hotels in Logix City Center. This will be a green building complex which will be at par with best of the buildings in New York and Las Vegas".

For further information, please contact:

Avian Media

Neha Bajaj

Mobile: +919811320201

Email: nehabajaj@avian-media.com