Makaan.com launches Makaan IQ –India's first comprehensive property intelligence website

Company Brief

New Delhi, June 14, 2010

Is it the right time to buy a property? Or the best time to sell a property? What is the prevailing property price in my city? How much will be my EMI? These questions revolve around the mind of every homebuyer and seller. To answer these doubts, www.Makaan.com , the fastest growing online real estate website by People group has launched Makaan IQ, an initiative that provides information, intelligence and tools to 1) help home buyers make informed property purchase decisions and 2) keep the real-estate industry informed of the latest trends in purchase habits of buyers.

The website www.MakaanIQ.com offers a host of services for the benefit of the home buyers. It has the latest news on the Indian real estate sector. It helps the buyers by analyzing the property trends across major Indian cities. The website has been integrated with Makaan.com Property Index (MPI), which is quickly emerging as a trend for measuring real-estate price fluctuations (over a period of time). The new website also allows home buyers to search for property for buying; renting or PG. Home buyers can calculate their equated monthly installment (EMI) or check their affordability by using some simple tools.

The website will also benefit industry participants by sharing consumer research. It will de-mystify critical issues like - Are 2 bedrooms more in demand than 3 bedrooms in certain areas? How much is the demand for studio apartment in various Indian cities? What is the growth rate of affordable housing compared to luxury housing? This will help the industry in staying on top of customer trends and uncover insights for their businesses.

Speaking on this initiative, Aditya Verma- COO, Makaan.com says, "Home buying & selling is a high involvement process and like any other high involvement task; accurate information is critical for decision making. With the launch of Makaan IQ we hope to bridge this current gap in the Indian real estate scenario".

Anupam Mittal, Founder & CEO of People Group, added "As the real-estate industry in India becomes more organized with each year, there is a real need for credible information and tools to support the growth and provide insights to buyers and sellers. The Makaan Property Index (MPI) and MakaanIQ are significant steps in this direction."

Property seekers and buyers can access all these tools and trends at www.MakaanIQ.com.

For further information, please contact:

Makaan.com

Neha Chadha

Mobile: +919810627134