India's first Advisors Rewards Programme launched

Company press release, March 14, 2003

Mumbai

ICICI Prudential Chief Agency Officer Bill Lisle announced Indias first rewards program for Advisors - the ICICI Prudential Lifestyle Rewards Club.

Having become Indias largest Private Insurance Company in just 2 years with over 250,000 lives covered, ICICI Prudential is keen to make this success story even bigger. Says Bill Lisle, the Lifestyle Rewards Club will allow us to reward successful advisors and motivate them to achieve significant rewards through this programme. The all - new Lifestyle Rewards catalogue allows ICICI Prudential Advisors to redeem points for items ranging from kitchenware to gold, white goods and even holidays to international destinations.

DIREM Marketing Services Pvt. Ltd., India s leading direct and relationship marketing firm has been appointed by ICICI Prudential to launch and manage the Lifestyle Rewards Club. DIREMs vast experience in the loyalty field spanning fourteen years and its specialist abilities in rewards and redemptions management made it the agency of choice for ICICI Prudential. Other loyalty programs being currently managed by DIREM include the BPCL PetroBonus and SmartFleet programs, and Hindustan Levers Vijeta program.

DIREM

Set up in 1989, DIREM Marketing Services Pvt Ltd is Indias leading direct and relationship marketing company offering full service capabilities for Direct Marketing, Loyalty programs, Rewards and Fulfillment programs. A few of our prominent clients include Hindustan Lever Ltd., Bharat Petroleum (PetroBonus and SmartFleet programs), Microsoft Corp., and ICICI Pru amongst others. DIREM is an independent Relationship Marketing company, and is not an affiliate of any advertising agency group. Visit our website at www.direm.com

Contacts

DIREM: Vivek Basrur (Managing Director): vbasrur@direm.com, Sandeep Mittal (Sr. Manager): smittal@direm.com