Now Mattel lets you take your dear friends Woody, Buzz and Jesse home

Company Brief

Mumbai, June 29, 2010

Your favorite characters from the movie Toy Story are back!! Walt Disney Pictures with their new venture Toy Story 3 brings to you the adventures of Woody, Buzz and Jesse. The much-awaited toy movie finally hits the theatres nationwide. Mattel, the master toy licensee, gives you a chance to relive the action at home with the fabulous range of Toy Story 3 toys. At the grand film premiere held at PVR cinemas, Lower Parel, Mattel showcased the launch of a complete range of action figures, accessories and role play toys based on the characters of the much-anticipated and record-breaking movie.

Talking about the launch, Mr. Karun Gera, Commercial Director, Mattel Toys said, "Considering the evergreen appeal of Toy Story, Mattel is truly delighted to launch the new series of Toy Story 3 toys. This latest launch of Toy Story 3 product range reaches a new benchmark in bringing the world of fantasy and role-play alive for kids across the world and in India. I am sure these fabulous range of fun-filled toys will be a great hit with our little customers".

The enjoyable range of Action figure is immensely posable and can actually utter phrases from the movie! You can get your desired Toy Story Action Figure; the 12 inches Deluxe Buzz with a retractable helmet, working lazer light, multiple points of articulation which also utters his characteristics phrases from the movie. Or you can simply "become" your favorite character with the Buzz Wing Packs with a wing span of 30 inches or the Ultimate Buzz Gauntlet and the Cosmic Buzz Blaster, Buzz's weapons to save the world from the threat of invasion of evil emperor Zurg! You can pick up Toy Story 3 Action Links Play sets from any of the leading toy stores and re-create the movie story at home with your favorite heroes performing movie replicating stunts on the playsets inspired by movie environments & moments.

The Toy Story Range from Mattel Toys will be available across all leading shopping malls, toys and departmental stores across the country. The pricing of the range starts from Rs. 299/- for a 2 inch Buddys singles Figure and goes up to Rs. 2299/- Action Links Junkyard Escape Playset.

For further information, please contact:

Perfect Relations

Kanika Maheshwari

Mobile: +919867046827

Email: kmaheshwari@perfectrelations.com