CHEIL Worldwide's Kim Jin-hyeong and Lee Song-ha of South Korea win Gold in Young Lions– film competition at Cannes Lions 2010

Company Brief

Seoul, June 29, 2010

Cannes Lions 2010 presented the Gold award for the Young Lions Competition (Film) to Kim Jin-hyeong and Lee Song-ha of Cheil Worldwide. Kim (Art Director) and Lee (Copywriter) in Cannes Lions on June 26th at the Palais des Festival ,France. The jury president for this category was Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide.

The film competition brief was to create a 60 second sec film/TV spot for the WSPA (World Society for the Protection of Animals), an international animal welfare organization. The aim was to create awareness of the Compassionate Traveller campaign, which encourages tourists to spot the attractions to avoid and recognize when animals are being abused.

The winning film was produced and edited by the Korean pair within 48 hours at the Cannes festival, which was held from June 20 – 26.

"The winning film was all-in-all a great idea. It was simple, focused and it had humanity. It had the ability to connect with people through a very simple observation, via photographs to relate to animal cruelty" said Tutssel.

For more information, please contact Irene Lam at +82-10-6416-2719 or irene.lam@cheil.com

For further information, please contact:

Global Public Relations

Irene Lam

Tel: +82-2-3780-2222

Email: irene.lam@samsung.com