Beverly Hills Polo Club unveiled its first address for Maharashtra

Company Brief

Mumbai, July 1, 2010

Beverly Hills Polo Club, the famous International fashion brand, today announced its foray into the western market with the opening of its first exclusive store in Mumbai. The opening of this store is a step further in expanding the presence of Beverly Hills Polo Club, in India.

The brand launched its standalone store in the city’s happening Mega Mall, Shop No. G 16 A, Ground Floor, Mega Mall, Andheri (W), amidst much fanfare today. The opening ceremony commenced with the ribbon cutting ceremony by bollywood new age star and style diva Chitrangda Singh.

At the launch of the new store, Mr Vineet Kapila, President, Spencer’s Retail Ltd., stated “It is a pleasure to launch our brand new store in Mumbai, the fashion hub of the country. Beverly Hills Polo Club has an unrivalled reputation for offering quality products at great prices, we are sure that the brand will make a mark for its unique and distinctive style. Our knowledgeable and professionally trained sales staff, warm and friendly ambience, quality and variety of products, differentiated merchandise offering and various value added benefits will all add to their shopping experience.”

Currently Beverly Hills Polo Club operates six standalone stores in Delhi/NCR region and three stores in Punjab. On the future expansion of the brand in Maharashtra, Mr Vineet Kapila Said, “After successfully establishing the brand in Delhi NCR and Punjab, we are all set to offer international fashion at affordable prices to the consumers of Mumbai. We are planning wide expansion across the Maharashtra region both in the form of company owned outlets and franchisees. After the launch of Beverly Hills Polo Club stores in Mega Mall, Oshiwara, Andheri, we will be launching two more stores in Thane and Vashi in Mumbai. Apart from that we will be launching 9 more stores in Maharashtra.

Beverly Hills Polo Club gives one, a complete lifestyle fashion solution with a wide range of product offering. Rich in color, breadth and depth, the collection and all complementary products are designed to coordinate completely not only in color, but theme, trend and fabric; even down to the purposeful design cues in trims, linings, seams and stitches. Nothing is accidental with BHPC’s exacting design; the fits are carefully engineered for the Indian body type. The product vibrancy and innovation is also translated into the ambience of the store giving it a very inviting appeal.

For further information, please contact:

Corporate Voice Weber Shandwick

Neha Singhvi

Mobile: +919811056927

Email: nsinghvi@corvoshandwick.co.in