Yatra.com, today announced the launch of its '3G offer', which is set to revolutionize the travel industry in the country. This 3G offer will guarantee the customers a chance to win more than 3 lakh gifts worth Rs. 5 crore in the next 45 days. One of the key features of the offer is one free ticket on every purchase on Yatra.com. The offer is valid till August 15, 2010 and can be availed across India through its official website, mobile phones and retail lounges.
Customers can book anything from an air ticket to a holiday package and get a guaranteed domestic air ticket, and 6 discount vouchers worth thousands. A mega draw in the month of August will choose two lucky Yatra customers winning a home or Mahindra's Xylo car. For this brand promotion Yatra.com has tied up the leading brands like Reliance Home Finance, Reliance Consumer finance, Mahindra Xylo, LG, Logitech, Pizza hut, Seventymm, Olive mobile phones, Costa coffee, Matrix & Letsbuy.com.
Pratik Mazumder, Head, Marketing and Strategic Alliance, said, "Given the strong customer preferences to choose any travel brand basis deals and value, Yatra.com has conceptualized this brand property. We are confident that the customers will find this as the best deal ever given in the travel industry." He further added, "Yatra 3G has been conceptualised to earn a larger share in the pie of the growing Indian travel industry. We plan to tap 5 lakh customers across the country in the next thirty days."
In past, Yatra.com introduced several innovative initiatives, which gave a new dimension to the online travel industry including cash on delivery, compensation on flight delays & baggage loss, free visa assistance among many more. Recently it launched Yatra Promise, which is assuring a host of offers such as guaranteed low price, assured refund, zero cancellation fee and secured transactions.
Industry innovations coupled with best customer service fueled the growth of the company and made it one of the leading travel companies in just a span of two years. Currently, it has a wide retail presence not only in India but globally.
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