This monsoon race your way to McDonald's

Company Brief

New Delhi, July 7, 2010

Monsoon is in the air and it is the time when kids are expected to stay at home and play. To make this rainy season exciting and playful even within the confined boundaries of homes, McDonald's has introduced McDigi toy series as part of the Happy Meal promotion for the month of July.

McDigi toy series are handheld digital video games, with a motion sensing functionality. The collection has toys for both girls and boys which have been conceptualized keeping in mind the personality trait and characteristics of the young lovely ladies and rough and tough boys.

The boy toys are based on action themes like rally car, electric trains, and submarine. The girl toys are based on animals, like horse, penguin and lady birds. All the toys have to be moved left, right, up or down in order to play and score.

The range includes:

So what are you waiting for? Come to McDonald's and grab a Happy Meal to possess your own McDigi and set your pulse racing. McDigi toy series are available at all McDonald's outlets for a limited period starting from 1st – 31st July.

For further information, please contact:

PR Pundit

Puja Kumari

Mobile: +919711316275

Email: puja.k@prpundit.com