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A 'little Extra' football frenzy in South Africa with Whyte & Mackay

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afaqs! news bureau
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New Delhi, July 6, 2010

Football fever rules the World like very few sporting events can. Being true to the promise of a "little extra" Whyte & Mackay gave an overwhelming experience to the lucky winners of their "Meet Ruud Gullit, the soccer legend in South Africa" contest and flying them to South Africa. With this, the winners had the opportunity to meet with the magnificent Ruud Gullit- the Dutch football legend and superstar.

With this, Whyte & Mackay, owned by the United Spirits Limited, are holding true to their promise of 'a little extra' and are generously providing this once-in-a-lifetime opportunity to the football-crazy winners of the contest, to not only personally interact with Ruud Gullit but also to brunch with him in a convivial atmosphere and relive their favourite football moments.

For these 5 fortunate aficionados – CV Ramesh, Abhay Wadhwa, Sandeep Singh Sandhar, Sanjay Khullar and Rohit Kuthiala, it was undeniably the best moment of their lives. They not only got a chance to meet the legendry soccer player Ruud Gullit, but also were fortunate enough to get expert advice from this accomplished player on the nuances of the game.

Mr. Rohit Kuthiala & Sandeep Singh, the euphoric winners from Delhi, who were overjoyed to meet Ruud said, "The thrill of watching a live Quarter Final at a packed roaring stadium in South Africa is incomparable to anything else. Ruud was flattered to know about his fan-following back in India".

Other winners have been in South Africa for the past 2 days along with the other 3 lucky Indian soccer fans could not contain their enthusiasm on meeting and spending a day with the soccer prodigy who coined the term "sexy football". For them, this was a truly stunning and a wonderful initiative by Whyte & Mackay who stuck to their promise of giving a 'little extra' to their consumers making this a remarkable experience.

According to the spokesperson, United Spirits Limited, "Whyte & Mackay has once again proved that they would go any length to fulfill the promise of giving 'a little extra' to our connoisseurs. With this, W&M set themselves beyond comparison by truly delivering the golden goal in this contest for their winners, especially with Ruud Gullit in their goodies bag. We would like to congratulate all the winners and hope their trip to South Africa was highlighted by the celebrated Ruud Gullit which they'll cherish as the 'little extra' that life sometimes gives".

On savouring a Whyte & Mackay Special the winners received a unique code which they sent as a sms to participate in the contest. From the responses received 5 lucky winners were chosen who got the once-in-a-lifetime opportunity-to see their hero in person in South Africa during the World Cup.

Whyte & Mackay, the largest selling scotch brand in Scotland, is created by master blender Richard Paterson with the philosophy of a 'little extra works wonders'. Each age variant of W&M is true to this philosophy. Whyte & Mackay is made with the unique Triple Maturation process, whereas other scotches use only a single maturation process. This combined with the unique blend of 35 single malts and 6 grain whiskies give it the resultant velveteen taste and smooth, mellow flavor.

For further information, please contact:

Hanmer MS&L

Komlin Kaur

Mobile: +919740084853

Email: komlin@hanmermsl.com

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