Vivel celebrates with brand ambassador and superstar Kareena Kapoor

Company Brief

Chandigarh, July 13, 2010

ITC, the multi-business conglomerate's personal care brand Vivel organized a special event to recognize the support of its trade partners in making the brand a great success. Vivel is one of the most rapidly growing brands in the soap segment in India, today. The brand offers consumers Total Care with its triple benefit of Nourishment, Protection and Moisturisation. Kareena Kapoor, brand ambassador Vivel Soaps celebrated the success with the brand and its trade partners.

Vivel has carved a strong position for itself in the Indian market, riding high on its superior and differentiated product offerings and unique brand experience to Indian consumers. In a span of just two years since its launch alongwith a beautiful ambassador like Kareena Kapoor, Vivel has received stupendous response . Vivel has successfully established its superior value proposition to discerning consumers.

The brand attributes of beauty, warmth and quality were all brought to life with the celebration of Vivel's success. The event provided the guests with an opportunity to interact with the Bollywood superstar and brand ambassador of Vivel soaps, Kareena Kapoor. With a chance to interact with their favorite movie star, the event witnessed immense enthusiasm and excitement amongst the partners present at the venue.

Expressing his views on the event, Mr. Atul Joshi, Head of Marketing, Personal Care Products Business, ITC Limited said, "We take pride in the role that our trade partners play in building consumer confidence. It is their support and trust in us which has helped Vivel in achieving rapid growth and consumer acceptance. We express our gratitude and appreciation for their support."

Vivel soaps brand ambassador, Kareena Kapoor said, "I am extremely proud to be associated with Vivel Soaps and ecstatic at the success! I completely believe in the brand which provides me Total Care .. I feel with the launch of, Vivel Deo Spirit, a freshness variant , Vivel has established its differentiated positioning in this segment. I congratulate the team for the success and hope that we together make the brand more successful in the coming years."

The event ensured great fervor and entertainment and came to a bustling end with Kareena Kapoor felicitating the guests.

Commenting on the event, she added, "I am thankful to Vivel for having given me an opportunity to interact and thank Vivel's trade partners for their efforts and immense contribution in making Vivel a household name."

For further information, please contact:

ITC Limited

Saheli Chatterje

Mobile: +919163323848

Email: Saheli.chatterjee@itc.in