A print campaign to launch and celebrate 6th edition of 'The Blenders Pride Fashion Tour'

Company Brief

New Delhi, July 29. 2010

Blenders Pride is soon going to launch its Print Campaign for its 6th edition of its multi city fashion extravaganza "Blenders Pride Fashion Tour".

Commenting on the Print campaign of the Tour, Mr. Bikram Basu, V.P.– Marketing, Pernod Ricard India Private Limited said, "It's smartly shot and cut piece of work which is upbeat. We needed something fashionable and trendy given the product was the much awaited Blenders Pride Fashion Tour".

Adding excitement to the Tour that begins on August 6 and ends on September 26, 2010, are the 12 exceptionally gifted Indian designers such as Nandita Mahtani, Neeta Lulla, Raghavendra Rathore, Shantanu Nikhil, Surily Goel, Ashish Soni, Asmita Marwah, Gavin Miguel, Mandira Wirk, Rahul Gunjan, Vikram Phadnis, Wendell Rodricks.

Please find below some details of the people who have worked behind the scene of this campaign.

Creative Agency: Ogilvy India

Creative Director - Nitin Srivastava

Art Director – Nitin Srivastava & Ayan Das

Copy Writer – Anuj Kala

Photographer – Bharat Sikka

Make up Artist – Deepa Varma

Hair Stylist – Deepa Varma

Stylist – Aparna Chandra

Location – Mehboob Studios, Mumbai

Models- Indrani Dasgupta, Esha Gupta, Maria

For further information, please contact:

Clea Public Relations

Devorica Adhikari

Mobile: +919999444496

Email-Id: devorica@cleapublicrelations.com