Van Heusen ties up with Atlas Brands for leather sccessories

Company Brief

Bangalore, July 29, 2010

Van Heusen, the premium apparel lifestyle brand for men, women & youth, has renewed its exclusive license agreement with Atlas Brands, for manufacturing & distribution of Leather Accessories for the brands Van Heusen & V Dot. The two companies have worked together since 2003.

Atlas Brands introduced premium Italian leatherwear in 1988, and has grown to being a leader in the leather accessories business. With a presence of over 800 outlets across the country, it also markets other premium accessory brands like Bulchee in India.

Commenting on the association, Mr. Shital Mehta, COO, Van Heusen, said: "Atlas Brands brings in sound Product & Market knowledge in the business of accessories. Van Heusen considers the accessories business as a large & growing market fuelled by newer consumer aspirations. We are looking forward to offering a range of exciting accessories by providing a line befitting our apparel".

For further information, please contact:

Van Heusen

Janet Arole

Email: janet.arole@adityabirla.com