Candid goes international

Company release, June 2, 2005

New Delhi

Candid Marketing, India’s leading promotional marketing and event management company has entered into a strategic alliance with an International network of Promotional marketing agencies, Dynamo International Agency Network.

The tie-up is a knowledge-based tie-up. This international exposure will allow Candid access to new clients and Industry best practice benchmarks internationally.

“Having been in the business for 10 years, Candid is a pioneer in the promotional marketing industry in India. Through this network, we will continue to strive to be at the forefront of the industry. Being a part of the Dynamo International Network allows us to offer our clients world class expertise in the areas of strategy, creative and execution,” said Atul S. Nath, CEO & Managing Partner.

“The tie up will help us as we aim to have successful partners in all the major existing and fast developing markets to be able to help existing clients understand these markets. It also helps us achieve our objective of Dynamo becoming a world wide brand. Ultimately this tie up offers DIAN clients access to world-class expertise in every market and a one stop shop for all their marketing needs. It also gives DIAN personnel across the network the opportunity to experience other agencies, cultures and ways of reaching the consumer,” said Cat Dawe, Director of International Communications.

The Dynamo International Agency Network (DIAN) is a network of marketing communications agencies around the world with an administrative centre at the Dynamo offices in London. DIAN is an extension of the high quality client servicing and creative offerings that its parent brand Dynamo has been offering for over 14 years in the UK. They combine local marketing knowledge and promotional expertise from each member country with the support of an international network of marketing specialists. The network is completely independent of any advertising or media group.

In addition to enhancing members’ client offering with the International network, DIAN also strives to provide people opportunities for job swaps and secondments.

The network is in regular contact and all members benefit from research, resource and information sharing. There is also an annual conference, in a different host city and agency every year

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Dynamo International includes some of the leading agencies of their respective countries:

Belgium - ECL 

France – Encore Eux

Germany - Avantgarde 

Ireland – Citigate Smarts

Italy – Citigate Gunpowder

Netherlands – Arthouse Communications 

Portugal – CAT Consultores de Publicidade e Marketing

Spain – Grupo Moliner

Scandinavia – Ahlqvist & Co

Australia – Brass Tacks

Brazil – SM Communicação & Interact 

India – Candid Marketing  

South Africa – Citigate South Africa

Turkey – Inter Promotional Marketing

USA – Ryan Partnership

Key People

Iain Sanderson, Chairman

Cat Dawe, Director of International Communications

Background on Candid Marketing

Established in 1995 Candid Marketing is a full-service agency providing Promotional Marketing, Brand Launches & Marketing Events, Contests, Roadshows, Consumer Contact Programs, Product demonstrations, Sampling, Channel programs, and Fulfilment services.

Candid has its presence in 10 offices across the country that include a Corporate office at New Delhi, Regional offices at New Delhi, Mumbai and Bangalore, and Execution offices at Chennai, Hyderabad, Pune, Kolkatta, Ahmedabad and Chandigarh. The footprint of these 10 offices covers the top cities spread throughout the country, allowing Candid to execute projects in over 120 cities across the country.

Candid has worked with a diverse range of clients that include Cadbury, Castrol, Motorola, Fosters, Pepsi, Loreal, Microsoft, Philips, Tata AIG, National Geographic Channel, ESPN Star Sports, Canon, Nokia, Heinz, Hyundai, AXN, HLL, Nestle, Electrolux, Bacardi. In the last 10 years, Candid has executed over 8000 promotions and events across 125 cities and over 4500 locations nationwide, and is known to be one of the most innovative and experienced agencies in the business. Analjit Singh, Max India Chairman is one of the Board of Directors of the company.

Key People

Samarjit Singh, Managing Director

Atul S. Nath, CEO & Managing Partner

Manish Mehta, COO & Partner

Over time, with this alliance Candid Marketing hopes to gain through Credentials, case studies and advice on similar clients & campaigns, access to all other members for information sharing, Brainstorming and creative assistance, 6 monthly seminars with members, and Transfer / Secondment / People sharing opportunities with other members of the network.

The tie up will help Candid in acquiring new business, joint pitching across regions for global accounts along with focus on development of innovative technologies in the field of promotions and events.

For further information, please contact-

Atul S. Nath

CEO & Managing Partner

Candid Marketing

Email: atul@candidmarketing.com

Ph: Mumbai: 0982040343/ +91-22-2640-0000

Delhi: 09811099997/ +91-11-2652-0000