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Company Briefs

Luxury eyewear shopping destination

Company Brief

New Delhi, July 29th, 2010

Dayal Opticals and Luxottica India announced the launch of a Luxury eyewear store at Khan Market. This new store is a destination for the most distinctive assortment of limited edition sunglasses usually available only in international markets, from luxury brands such as Bulgari, Prada, Dolce & Gabbana, Stella Mc Cartney, Paul Smith, Tiffany, Oliver Peoples.

Capitalizing on its expertise in the luxury eyewear category, Luxottica has helped envisage an experience where the store environment and the service will make eyewear shopping truly special. Such luxury eyewear retail outlets would form a group called Delux club, that would be the preferred point of sales for Luxottica's luxury brands in India housing the most premium and exclusive range of eyewear.

All aspects of the store starting from décor to sales consultants to product displays have been thought out thoroughly keeping in mind the stature of the brands it will house. The décor is elegant and classy lending an extravagant look. The sunglasses are displayed carefully to allow full view of every style and every color. The consultants are trained not only on product, but also on brand heritage and fashion trends to make the customers' shopping for their favorite eyewear a fine experience.

Commenting on the launch Mr. Paolo Ciarlariello, Country Head, Luxottica India Pvt. Ltd., said, "We are proud to launch this initiative in India and start with Khan market which is one of the most interesting high street locations in India. The Delux Club is for connoisseurs of luxury, for customers who want to feel special. It offers an extraordinary experience with products that are selective and exclusive, and service that is personalized and indulgent. Delux Club will redefine luxury eyewear shopping in India."

For further information, please contact:

Corporate Voice | Weber Shandwick

Gopika Gulati

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