Add a Sparkle to the divine bond you share with your brother

Company Brief

Mumbai, August 19, 2010

"Sparkles" a brand of Poddar Diamonds Ltd. launches a unique collection of diamond studded 18kt Gold Rakhis on the auspicious occasion of Rakshabandhan

Celebrate the sacred festival of Rakshabandhan this year with Sparkles. A gold and diamond jewellery brand, Sparkles from the house of Poddar diamonds has launched its gold and diamond Rakhi collection exclusively for brothers and sisters. This unique collection is real 18 karat gold and diamond rakhis accompanied with authenticity certificate which comes along with each and every product.

Speaking on the occasion, Mrs. Moneka A Poddar, CEO of Sparkles (Poddar diamonds Ltd.) said, "We have carefully designed and selected these rakhis keeping in mind price cautious buyer who looks at getting good value for money. I am sure these rakhis would be an instant hit in the market and with Sparkles being a trusted brand it makes a better package. Gold and Diamond Rakhis carry a long term value. As they say...Diamonds are forever, just like an eternal relationship of brother and sister."

Priced at Rs.1499/- onwards, these beautiful rakhis not only form a sacred knot but also can be treasured forever. They are available across all major cities in India. In Mumbai, the collection is available at Sparkles Head office at Opera House, Shopper's Stop (Bandra, Juhu, Andheri, Malad, Kandivali, Ghatkopar, Mulund, Vashi,) and Big Bazaar. In Delhi and NCR it's present at Shopper's Stop (Rajouri, Ansal, Gurgaon, Noida, Gaziabad, Saket), Big Bazaar, Independent Shop at DDA Janakpuri and Gold Souk (Gurgaon). In Punjab, it's available at Shopper's Stop (Amritsar), Gold Souk (Ludhiana), and Ebony (Ludhiana and Chandigarh).

For further information, please contact:

Poddar Diamond Ltd.

Sameer Loyalka

Mobile: +919920946114

Email: sameer@poddardiamonds.com