As part of the International Literacy Day celebration on September 08, 2010, Shaadi.com, the World's Largest Matrimonial Service, conducted a poll, 'Literally, I Do!' to understand the mindset and partner preference of its members with regards to education and literacy. According to the poll, over 72% Indian women preferred to marry into an educated family as against 47% Indian men, indicating a trend that women are getting particular about their partner's family's education, primarily because it meant that such families possessed the broadmindedness and a rational perspective towards the career-oriented working woman.
While choosing a partner, what level of education would you prefer?
The results of Shaadi.com's Literally, I do! poll also revealed that 41.25% said that they would prefer a partner who is a post graduate and nearly 55% said that a similar education background of their prospective partner would influence their final decision. The poll was conducted during the last week of August and was taken by over 8,300 marriage hopefuls on Shaadi.com.
Commenting on the results, Gourav Rakshit, Business Head, Shaadi.com says, "There is no doubt that when it comes to marriages, women have traditionally been particular about their partner's education while deciding on an alliance. However, the International Literacy Day Poll that we conducted on Shaadi.com surprisingly reveals that with today's competitive lifestyle, men too are getting choosier about a well educated life partner who can help in managing household expenses."
To-be brides also tend to expect more from their partner when it comes to educational qualifications. The poll shows that over 43% women respondents would prefer their partner to be a post-graduate, nearly 19% prefer an MBA and 14% prefer a partner who holds a PH.D. On the other hand, Indian men are not so demanding with only 40% wanting their partner to be a post-graduate, 7% who were looking for partners with an MBA and 5% for one with a PH.D. A whopping 49% of male survey takers would choose a partner who was a graduate as compared to only 24% of female survey takers who would prefer the same.
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