Kaun Banega Mukhyamantri - Bihar

Company Brief

Noida, September 10, 2010

The elections commission has announced the elections to be held for the Bihar Assembly. The poll for 243 member Bihar Legislative assembly will be held in 6 phases. Polling would begin from 21 Oct and counting of votes is scheduled on 24 Nov.

An election is a phenomenon affecting every individual life which makes it further more interesting. Primarily News channels build their programming focused on detailed coverage of elections. The phase of elections witnesses huge surge in viewer ship, which gives advertisers too an option to leverage this flow.

STAR News, the No.1 Hindi News channel has launched it Bihar focused election property- "Kaun Banega Mukhyamantri- Bihar". The property has a lineage of viewers liking and confidence for past 7 years. Kaun Banega Mukhyamantri was first launched in 2003; the property with every election has grown bigger and more popular amongst the audiences.

The segments of this peoperty are well devised to understand and echo the opinion of the people. Kahiye Netaji: which is a city specific debate where politicians of the city answer back to the questions of the people of the city, Travelogue: is anchor's tour to the polling cities and articulate the voice of the people. Opinion Poll & Exit Polls: There polls are undertaken in collaboration with research agency Nielsen to understand the sentiments of people.

Apart from it the polling and counting day special are additional features to the property. What further amplify the specialty of STAR News in election coverage are its anchors Deepak Chourasia, Kishore Ajwani and Siddhartha Sharma. Deepak Chourasia is renowned anchor in news industry know for his acumen in politics.

Audience preference for STAR News in election coverage over any other news channel is understood from the fact that in previous state elections in 2008 STAR News captured 23% market share leaving behind other Hindi news channels ( Source: TAM, CS 15+, 8th Dec'08 -Vote Counting Day). The credibility of STAR News was further strengthened with the accurate predication in its opinion and exit poll. Also STAR News reached the audiences with more than 40 ground debates all across the states.

STAR News has even been the advertiser's preference, and the election property in past has been proudly sponsored by Hero Honda, BSNL, Rupa, Manikchand, MPGI. The elections property has various occasions of on ground integration and on air innovations to be explored.

Kaun Banega Mukhyamantri is also the best buy in these times as STAR News is the leading news channel in the category. STAR News has been No.1 channel for more than a month and this performance is across various TG's ( No. 1 across CS 4+, CS15+,CS 15-44, CS M 15-44, CS M 15-34, CS ABC 15-44, CS AB 15-44. Source: TAM, HSM, All Day, Wk 28-34, 2010)

For further information, please contact:

MCCS

Anand Saluja

Mobile: 9873024650

Email: assaluja@starnews.co.in