Planet Sports unveils new brand identity

Company Brief

New Delhi, September 23, 2010

Planet Sports, sports division of Pantaloon Retail (India) Ltd and India's largest multi-brand sports and lifestyle specialty retail chain has unveiled its new brand logo. The new identity reflects speed, dynamism, and power that are integral to sports.

The previous Planet (with a revolving orbit) has now been replaced with dynamic lines forming a Planet. The striking color combination emphasizes freshness, agility and speed. The new logo accentuated with color signifies power and self confidence, with dynamic lines forming a Planet.

Mr. Ravdeep Singh, CEO of Planet Sports says, "Through the new logo, Planet sports is reinforcing its commitment to Indian Sports lovers looking for cross-category, cross-product sports solutions, through its basket of globally renowned sports lifestyle brands. We aim to be the most admired sports player in a multi-sports, multi-product format and to augment India's sports culture. Planet Sports strives to provide integrated, reliable and cost efficient sports offerings to Indian consumers"

For further information, please contact:

Integrated Brand-comm Pvt Ltd.

Deep Shikha Mahajan

Mobile: +919811784064

Email: deepshikha@brand-comm.com