Celebrating the spirit of XIX Commonwealth Games 2010, Coca-Cola India today announced its partnership with Delhi Tourism in jointly organizing one of the country's biggest ever cultural extravaganza - "Delhi Celebrates". Over 5000 artists from the fields of music, theatre, films etc including the likes of Shankar, Ehsaan, Loy, Daler Mehndi, Kunal Ganjawala, Kailash Kher, Hariharan, Javed Akhtar, Shabana Azmi, Pt. Hari Prasad Chaurasia, Vishwamohan Bhatt, Sujat Khan, Shivamani etc will be in Delhi to perform between October 1-14, 2010. The cultural festival includes film shows, youth festival, food festival and laser shows. During the fiesta, Coca-Cola India will undertake one of the largest ever free product sampling programs ever undertaken in its history to spread optimism and happiness amongst Delhiites.
This partnership was formalized today through an agreement between Ms. Rina Ray, IAS, Managing Director, Delhi Tourism and Principal Secretary (Culture), Delhi Government and Akeel Mohammed, Vice-President, Hindustan Coca-Cola Beverages Private Limited in the presence of Smt. Sheila Dikshit, Chief Minister, Govt of NCT, Delhi. This cultural fiesta will showcase India's rich and diverse culture of music, dance, art, theatre and culinary expertise. An extensive campaign for "Delhi Celebrates" will activate seven cities of Delhi and attract Delhiites to the celebration of the commonwealth Games.
Speaking at the occasion Smt. Sheila Dikshit, Hon'ble Chief Minister, Govt of NCT, Delhi, said, "Commonwealth Games 2010 is one of the biggest sporting events to be organized in India. 'Delhi Celebrates' is the perfect platform for us to showcase of our cultural history to more than 7,000 athletes and delegates and thousands of tourists from different parts of the world. I would like to urge the citizens of Delhi to come out and join the celebrations in support of the Commonwealth Games which symbolizes the triumph of sportsman spirit over everything else."
According to Rina Ray, IAS, Managing Director, Delhi Tourism, "We are pleased to have Coca-Cola India on board as partners in the 'Delhi Celebrates' carnival. The festival is an interesting amalgamation of art and culture and will present a splendid bouquet of programmes that will appeal to all sections of society. For the festival, more than 5,000 artists - from musicians, theatre personalities, culinary experts to litterateurs are being flown in to showcase their talent at Delhi's most exquisite locations. We hope that Delhiites and tourists from India and abroad will join us in the celebrations and enjoy these cultural festivities."
At "Delhi Celebrates" while film lovers can cherish the film festival at CCRT, Dwarka, those interested in art can indulge in pottery, paintings and regional martial arts. Music lovers can choose between modern and classical music while those interested in theatre and plays can look forward to the theatre festival in the National School of Drama. In addition, a series of culinary festivals are planned. The cultural events will take place every evening while the shopping and food festivals will be daylong events.
Announcing this partnership, Akeel Mohammed, Vice-President, Hindustan Coca-Cola Beverages Private Limited, said, "As beverage partners of the Commonwealth, on one hand we have the opportunity to hydrate thousands of athletes, delegates and tourists at the Commonwealth Games and on the other, we now have this unique privilege to showcase our culture to visitors from across the world. The partnership is an extension of our commitment to sports as we believe that sports promotes healthy, active living and social cohesiveness."
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