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Follow UsCompany Brief
New Delhi, September 28, 2010
Callaway Golf Company (NYSE: ELY) today announced the launch of the new Callaway X-24 Hot Irons and Callaway Warbird Set in the Indian market.
Callaway X-24 Hot Irons
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The longest, most accurate irons in the history of Callaway's hugely popular X-Series Irons, the new X-24 Hot Irons produce faster ball speeds across the clubface and deliver maximum distance throughout the bag.
Complete with a new Stealth PVD (Physical Vapor Deposition) Finish that reduces glare, the new X-24 Hot Irons utilize Callaway's proprietary VFT Face Technology; 360-degree undercut channel and a precise center of gravity to create a large and effective hitting area for golfers of all abilities. The result is maximum distance while maintaining the same accuracy, even on off-center hits.
Callaway developed the new X-Hot 24 Irons for golfers who seek to gain distance not just with the longest clubs in their bag, but also when pulling out an iron on a long par-3 or flying the water to reach a par-5 in two.
The stealth PVD Finish, which is the result of a cutting-edge process designed to reduce glare and produce a distinctive look that is darker than most irons. X-24 Hot Irons were also made with Callaway's core technologies including S2H2, Precision Notch Weighting and Modified Tru-Bore, all working together to provide total performance for a wide range of golfers.
The new product introduction retail price is INR 44,990 for steel-shafted sets and INR 49,990 for graphite-shafted sets.
Callaway Warbird Set
Callaway Warbird Set is a complete set of golf clubs which generates commanding distance and an accuracy advantage from every club in the bag. The all-in-one set, designed and exclusively available in India and Asia, provides golfers everything they need to attack the course with the confidence that Callaway R&D delivers.
Callaway Golf entered the Indian Market in 2010 with a commitment to bring the most relevant and latest golf equipment to Indian Golfers.
The Callaway engineers have designed and developed The Callaway Warbird Set to provide emerging golfers access Callaway's premium technology at a price-point that makes sense for the Indian consumer. The clubs provide the full range of performance with ideal trajectories and accuracy designed to keep the golfer on course and enjoying the game.
The Callaway Warbird Set is a 14-piece set is composed of a 10.5 degree Driver, Fairway Woods (3&5), Hybrids (3&5), Irons (5-S), a Callaway Putter and a versatile Stand Bag (available in Graphite & Steel).
The design characteristics, such as CG placement and club configuration, are optimized for each club, and are developed to help an emerging golfer's swing. The clubs are engineered to generate more power from anywhere on the course for uncompromising distance with pinpoint accuracy.
The Callaway Warbird set comes at two price points which are as follows
1)Callaway Warbird 14 pc Steel set at INR 54,990
2)Callaway Warbird 14 pc Graphite set at INR 59,990
Both the X-24 Hot Irons and the Warbird set are available at Authorized Callaway Golf Retail Locations. Callaway Golf Retail Locations can be found by visiting www.callawaygolfindia.com
For more information on these products and Callaway Golf's complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com.
High-resolution images of all products are available for immediate download via the Media Center portion of Callaway Golf'swebsite :www.callawaygolf.com/Global/en-US/MediaCenter.html.
For further information, please contact:
The PRactice
Manas Bhardwaj
Mobile: 8800968321
Email: Manas@the-practice.netCompany Brief
New Delhi, September 28, 2010
