Tribal Fusion Ad Network ranked no.1 in Middle East & Africa within a year of operation

Company Brief

Dubai, October 11, 2010

Tribal Fusion, the leading digital marketing solutions company owned by Exponential Interactive, Inc., today announced that the network has secured top position amongst the list of advertising networks in the Middle East & Africa region, basis comScore's Key measures report for the month of August 2010. The commendable point here is that the company has managed to achieve this feat within a short time span. As per the report for August 2010, Tribal Fusion network in Middle East & Africa reaches a whopping 33.6 million unique visitors per month.

Deepali Thakur, Business Director, Tribal Fusion - Middle East and Africa shared, "This encouraging growth rate is indicative of Tribal Fusion's worldwide reputation and commitment to offer the best-in-class digital media solutions to our advertisers, in a complete brand-safe environment. It also mirrors faith of publishers in our network that our association with high-quality brand advertisers will generate the greatest CPMs for the site's online ad inventory."

"As we move forward, our aim will be to sign up with more top publishing partners and provide advertisers with immersive placements, while our industry-leading technology platform and our propriety products optimizes campaigns in real time, helping them better connect with their target audience," she added.

Sharing his views on Tribal Fusion's remarkable performance, Pawan Goyal - Managing Director - Asia & Middle East said, "The reason why we have been able to outperform some of the old and well established players in the Middle East & Africa is because we have invested heavily in technology. Our new video solution Firefly Video has been highly appreciated and adopted by clients across all verticals. It allows them to reach out fine-grained audience at large scale providing full engagement and emotions to users with no production cost to clients. Firefly Video has been integrated with social media which creates viral effect with minimal paid media."

"We provide Brand Safety to our clients at page level as we realize full site disclosure is not sufficient. We also verify site domains at real time thus enabling us to ensure that client's ads never run on malicious content. Going forward, we will keep delivering higher ROI to our advertisers on a regular basis and expand operations to other countries in the Middle East & Africa region," he added.

From January 2010 till date, Tribal Fusion network has worked with some of the top brands advertising across various verticals. Some of these including but not limited to are Emirates Airlines, Qatar Airways, Etihad Airways, British Airways, Emirates Integrated Telecom (du), Etisalat, Two Four 54, American Express, HSBC, RAK BANK, American Express, Noor Islamic Bank, Microsoft, IBM, Egypt Tourism Authority, Hilton Hotel, Mobitrans, Ikea, Samsung, Sony, Nokia, LG, General Motors and Mercedes.

Tribal Fusion's transparent advertising network delivers custom placements for premium brand advertisers across over 2,000 high quality sites that reach 240 million users worldwide every month. During the past few months, the network has roped in the country's top-notch publishers under its network. Websites that have recently joined Tribal Fusion's fully transparent network includes Traidnt.net, Arablounge.com, Ahba2b.com, MonsterGulf.com, 4shared.com, Al3by.com, among other top portals covering varied verticals from news, finance, jobs, file downloads and gaming.

The company already includes a desirable collection of International sites such as XE.com, Huffingtonpost, Oanda.com, Flyertalk, Elle, CEO Express, Experts-exchange.com, Tom'shardware.com, Airliners.net etc. and together, this interesting mix of premier local and international sites will help Tribal Fusion to extend its reach into the Middle East and Africa market. These web sites will offer relevant content and reach, strengthening Tribal Fusion's vertical networks and in reaching specific target audiences.

For further information, please contact:

Tribal Fusion

Deepti Mathur

Mobile: +919811076795

Email: deepti.mathur@exponential.com