Company Brief
Chennai, October 19, 2010
ItzCash Card, India's largest "Multi Purpose Prepaid Cash Card" has emerged as the most preferred medium for booking rail tickets online at IRCTC. IRCTC data released for the month of September 2010 states that ItzCash card has gained and consolidated a lead position across all categories of payment options including credit cards, debit cards and cash cards, with a market share of more than 10 per cent
ItzCash card has been the leading payment option at IRCTC for rail bookings for the last two quarters in a row. Online transactions using Cash cards have been growing steadily with a larger section of the population including the unbanked graduating to online transactions.
The IRCTC data for the month of September 2010 is an indication of this with cash cards accounting for around 14 per cent of the total online rail e-tickets booked. This undoubtedly marks a growing trend in consumer behavior with people looking at digital transactions to ensure quicker and convenient purchase of their rail tickets. Among all the payment gateways available for IRCTC online booking, ItzCash card today has one of the highest numbers of successful transactions. According to the statistics published on www.irctc.co.in, ItzCash recorded a total number of 8, 74,151 successful transactions with a rate of more than 90% in the month of September.
According to Mr. Naveen Surya, Managing Director, ItzCash Card Ltd, "ItzCash Card has consistently led the cash card category for online booking of rail e-tickets. This success can be attributed to the fact that we have focused on quality customer care and constant product innovation besides availability of our 40000 ItzCash world outlets across the country."
He added "The simplicity of use and additional help provided by our franchisees to those masses who are not equipped to make online bookings has also contributed to this growth and market leadership."
ItzCash Card, to provide services to the consumers has tied up with more than 5000 merchants and spread across 2000 locations including cities, towns and rural India. The tie-ups across service sectors facilitate the multi-utility aspect of the card. ItzCash has over 40,000 ItzCash franchisees branded as "ItzCash World" and 200,000 outlets in 2000 Tier I and II towns in the country under the brand name "ItzCash Point". ItzCash through this tie up with IRCTC is been offering an easy and convenient mode of online booking of railway tickets in Tier 1, Tier 2, Tier 3 cities.
For further information, please contact:
ItzCash Card Ltd
Megha Gupta
Mobile: +919920063473
Email: meghag@intrexindia.net
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