Reliance BIG TV brings the first live music service iConcerts HD to India

Company Brief

New Delhi, October 28 2010

Reliance BIG TV (RBTV) the leading Direct- to-Home (DTH) service provider in the country, is the first DTH operator to bring iConcerts, the first and only international live music concerts to India in Standard and High Definition on its platform.

Come November, this unique cross-platform brand, featuring over 1.000 premium concerts (Santana, Dire Straits, Usher, Lady Gaga and many more) will be available on Reliance BIG TV's Subscriber Video on Demand (SVoD) channels in association with Transmedia, the company which owns iConcerts and THEMA which distributes iConcerts globally.

The superior picture quality of the Reliance BIG TV High definition cum advanced Digital Video recorder (HD-DVR) combined with the un-paralleled content offered by iConcerts HD is sure to give Reliance BIG TV subscribers a larger than life, in-concert experience.

This is yet another endeavor from Reliance BIG TV to bring rich and differentiated content to its subscribers.

Sanjay Behl, CEO, Reliance BIG TV said, "Reliance BIG TV is delighted to be associated with Transmedia for their music service - iConcerts. With this tie- up, Reliance BIG TV subscribers will now be able to enjoy high- quality International concerts at the click of a button. Introduction of iConcerts is yet another step in enriching our bouquet of offerings for the Indian market."

Speaking at the announcement of this tie- up in Cannes, Etienne Mirlesse, CEO, Transmedia, said "Reliance BIG TV, with their advanced digital infrastructure, are an ideal partner to premiere iConcerts in India, and to reflect the richness of our 360 degree service."

For further information, please contact:

Hanmer MS&L Communications Pvt. Ltd

Swati Drolia

Mobile: +919967021056

Email: swati.drolia@hanmermsl.com