Belkin launches stylish line of laptop soft goods

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afaqs! news bureau
New Update

Company Brief

New Delhi, November 12, 2010

Making a brand new style statement and setting a new trend for consumers who live the digital lifestyle. Belkin, a global provider of interconnectivity solutions across computing and consumer electronic devices, today launched its latest line of trendy and stylish laptop bags and sleeves at a glittering event with RockyS, the Bollywood style guru who has made John Abraham, Hrithik Roshan, Shilpa Shetty and Bipasha Basu into major style icons.

As a show stopper he and other leading models set the ramp on fire with Belkin's glitzy laptop bags and sleeves. With this launch Belkin has further entrenched itself in the digital lifestyle space in spectacular pomp and style.

The launch of this latest line of ultra stylish products is in response to the rising demand from today's urban consumer of either gender for laptop bags and sleeves that are not only feature-rich but can also be used as fashion accessories to increase their style quotient. Belkin has infused dollops of style into its latest line without compromising on providing ready access to devices and complete weather and scratch protection.

Be it be top loaders and messenger bags with 360 organization systems or backpacks with extra wide shoulder straps, easy access pockets and security synch top closure for extreme portability or slim profile net book sleeves that can be used separately or tucked into your suitcase; Belkin has a stylish business casual solution for every storage need of today's consumer.

Meant for professionals, students and the entire community of style conscious laptop users who use their laptop bags for multiple purposes and as a fashion accessory, this new line will help consumers make a brand new style statement and become the latest style icon.

"Today's urban men and women no longer perceive laptop bags as mere storage for their laptops but are using them as handbags, fashion accessories and multipurpose bags which need to correlate with their overall fashion and style statement. It is to meet this requirement for a functional, compact yet trendy solution that we have launched our new line up.

And what better way to unveil this new stylish line than to have RockyS, style guru to many leading celebrities, attest it along with other fashion trendsetters in a lifestyle event for the upwardly mobile and trendy consumer," shared Mr. Mohit Anand, Managing Director, Belkin India.

"Comprising of 5 distinct product categories that provide 360 organization systems, best access to devices, and maximum impact and weather protection; our new line of laptop bags and sleeves complete the hugely popular Belkin portfolio of laptop bags and accessories .This firmly entrenches us as a key player in this space as a fashionable and trendy technology brand.

Furthermore it is in keeping with the Belkin brand promise of providing our discerning customers with technology innovations that can enhance lives and simplify technology," he concluded.

"Belkin is excited to add 360 degree organization systems to our laptop bags and sleeves. The new products allow the best access to devices, and maximum impact and weather protection, while further entrenching us as a fashionable technology brand.

Providing our discerning customers with technology innovations that can enhance and simplify their lives is a Belkin brand promise," added Mr. Mark Reynoso, President and CEO, Belkin International, Inc.

For further information, please contact:

EXL Public Relations

Sadhika Madaan

Mobile: 9953315413

Email: sadhika@exlpr.com

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